A few days ago, I read how my buddy Kieran Drew bought another newsletter to absorb, like a growing metropolis absorbs a quaint village nearby.
The owner of the other newsletter decided to go pursue some other project. He wasn’t interested in running the newsletter any more.
So Kieran paid him per subscriber who stays on after 2 weeks. They did a kind of handoff, where the new subscribers were introduced to Kieran, and given many chances to unsubscribe, and at that point they were merged into Kieran’s list.
As far as I know, the experiment is still ongoing. It’s not clear yet whether Kieran has already made his money back or whether this buy can be considered a success. (In case you’re interested in hearing how this experiment ends, it’s worth getting on Kieran’s list at kierandrew.com.)
This made me wonder.
Do you have a newsletter, a Facebook group, or a Skool group?
Is it made up of an audience of coaches, business owners, or people interested in making money online?
And, in case this group or newsletter is not something you enjoy running and managing, have you thought of trading in the login username and password to the group, or the Excel export of newsletter contacts, for a neat stack of $100 bills?
If you find yourself a little intrigued or curious right now, write me and let’s talk.
I might be interested in buying what you have.
And even if it’s not a fit, I might know other people who might want to buy what you have.
Just write me now because — well, why not? It doesn’t cost you or oblige you in any way. And it might take this off your mind sooner rather than later.