A-list copywriter Gary Bencivenga once prescribed an “Ad-A-Day Vitamin”:
Every day, no matter what, read a great ad.
Gary said this was a recipe to get 1% better every week.
Which is nice except it doesn’t work. Because reading alone won’t make you better, or cause any kind of a lasting change in you or your life.
(I speak here from personal experience, as a person who has read things in the past, often with great interest.)
Instead, I have something different for you.
Something that creates lasting change, not only in you but in your life, business, and bank account.
It’s the Daily Money Vitamin:
Every day, no matter what, implement one great idea.
Put the idea into action, Apply it. Don’t just read about it, don’t just nod at it, don’t just savor it like a connoisseur.
Instead, think about what the idea is telling you to do, and then do that.
Within a week you will be 1% richer. Within a year, you’ll be 67.8% richer. Within two years, you will be 2.81 times richer. After that, it really begins to compound.
Excellent. Except where do you find great ideas to implement?
Ultimately, great ideas are everywhere. In conversations with people you trust… in old books… in expensive courses… in free email newsletters like this one (ahem, I shared one with you just a few lines above, the Daily Email Vitamin).
If you start keeping track of great ideas like this today, within a year, you’re likely to have hundreds of them.
I myself have been keeping such an archive for years. At last count, it was 937 great ideas long. Here’s a very small sample:
* “To build fascination and rapport, keep asking deeper, more enthusiastic questions” (from James Altucher via his podcast)
* “Use the same link text as the subject line to get clicks” (something Ian Stanley said somewhere)
* “Trialibility is the no. 1 factor affecting adoption of an innovation” (from Jonah Berger’s Catalyst)
I once created a collection of all these great ideas which I called The Shangri La Library Of Rare And Priceless Ideas.
If you want to stock your own library of great ideas, and if you want to taking your Daily Money Vitamin today rather than never, then I’ll make you a deal.
For the next 24 hours, until tomorrow, Tuesday Apr 28 2026, at 8:31pm CET, you can get your little claws on The Shangri La Library Of Rare And Priceless Ideas, for free, if you get my Most Valuable Email program.
For more information on Most Valuable Email before the day runs out: