Opportunity Marketing

Start a profitable repositioning business… with your own home as headquarters

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If you sell a product people don’t want — whether physical or information — then I’ve got an idea for you.

​It will allow you to get into a completely new business, without any startup costs, and without any of the hassles you’re currently facing. Plus demand is almost guaranteed.

All right, you ready?

Then let me tell you I’ve been reading a lot of old ads that would still work today. I referenced one of them a few days ago — a real estate opportunity ad from the 1920s in Popular Mechanics.

But I kept flipping through old issues of Popular Mechanics. And I found a bunch of other ads that kept running over and over. Here are a few from a 1956 issue:

1. “New Rubber Stamp Business Pays Beginners Up To $9.20 an hr. Start at home in spare time with this little table top machine”

2. “Start a profitable manufacturing business in spare time with your own home as headquarters”

3. “Make up to $18 per hour! With this NEW PLASTIC SANDWICH MACHINE!”

Mmm… plastic sandwich…

But do you see what’s going on here?

How much demand was there in 1956 for lamination machines or plastics manufacturing equipment?

Probably not that much. Certainly not in a typical household.

But a business opportunity? A chance to be your own boss… work when you want and how you want… make more money than you’re making now…

So here’s my idea:

If you sell dog clippers today and nobody’s buying, then bundle your clippers with a video. Tell people how to set up their own dog grooming business in their back yard in their spare time.

Charge 10x what the clippers cost… and find yourself in a marketplace of one, instead of a commodity market.

Or, if you sell an information product nobody wants, reposition it as a business opportunity.

I did this last year by accident. I was promoting a Clickbank course on reconditioning car batteries. In a moment of inspiration, I wrote the main appeal:

“How to resurrect dead batteries and save (or make) money”

This sold strong at the start — to a group that normally NEVER buys information products. And it keeps selling today.

But maybe you don’t buy any of this.

Maybe you’re glad you didn’t pay for this advice… and in fact you’re sure you never would pay for it.

In that case, I’d like to announce I’m launching a new training and certification program.

It will allow you to make tens of thousands of dollars a month… all from home… in your spare time… by helping struggling business owners reposition their offers.

I’ve prepared a step by step instruction manual that not only tells you how to reposition offers, but also tells you how to get business coming in at a profitable clip right from the start.

I’m giving away a free copy of this book to any serious-minded man or woman. Reading it will not cost you anything. Simply follow the instructions here.

How to become an opportunity specialist

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Back in 2019, while I was writing my first-ever real estate investing promo, I faced a bit of a conflict.

My copywriting coach at the time told me to talk about the mechanism. Basically, HOW you’re going to get rich in real estate.

But he told me something else also. “Go on YouTube,” he said, “and check out old infomercials in the REI space. See what they do.”

So I did. And each 80s and 90s infomercial basically looked like this:

1. You’re gonna get so rich.

2. You don’t need no cash, credit, experience, skills, charm, nothin’!

3. Look at all these people who done it. $10k for this guy. $20k for that guy. $30k for that third guy, and he was totally broke before!

And that’s all the infomercials were. Over and over and over, for 28 minutes. No mention of “how” anywhere.

“Yeah, but that was then,” my copywriting coach told me. “The market has matured. You need a mechanism today to stand out.”

I took his advice and worked the mechanism into the promo. ​​But I’m not sure any more that he was right. ​(The VSL never got produced, so we can’t say either way.)

But I’ve got my doubts, because I’ve been going through a Dan Kennedy course called Opportunity Concepts.

One of the things Dan says is that “Get rich in real estate” has been selling, using the same appeals, since the Civil War.

Have things changed in last 20 years?

Maybe… but probably not.

Instead, Dan says that as marketers, we underestimate how perennially conflicted, confused, self-doubting, inert, and entitled our prospects really are. In all markets. Even in markets that consist of successful, proactive people.

That’s why Dan’s advice is to sell whatever you’re selling as an opportunity. Or as close to it as you can get.

Opportunity? What does that mean?

Well, I tracked down a successful opportunity ad from 100 years ago so you can see. Variants of it ran for years in Popular Mechanics and other magazines in the late 1920s.

Frankly, it could have worked in the 1980s or today just as well. Nothing has changed.

If you sell real estate investing advice, this ad is worth a look. If you don’t sell real estate investing advice, this ad is worth a look. So take a look:

https://bejakovic.com/opportunity-ad