This past weekend I finished removing the free bonuses from my Copy Riddles program. I sent out an email to previous buyers to tell them 1) they will continue to get access to bonuses and 2) when I flesh out those bonuses into paid courses, they will be automatically upgraded to those new courses.
To which I got a response from a Copy Riddles member:
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Thanks for the update, John. You’ve been treating us OG buyers very well and fairly, and I think you deserve a bit of appreciation!
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I really do. I really do deserve a bit of appreciation.
I’m telling you I deserve appreciation for two reasons. One is that it’s self-serving — I’m a good guy, and others say so about me. I treat my customers well and fairly, and you should keep that in mind the next time I make an offer.
There’s a second reason also:
If you run any kind of business, chances are you’re doing good stuff that you’re not getting credit for.
That means you’re shirking your duties really. As “guru to the gurus” Rich Schefren likes to say, marketing is teaching prospects to value your offer.
The thing is, valuing stuff at what it’s worth is not something we humans are good at. If you want proof of that, go on Amazon, and look at the thousands of gratitude journals for sale, and the hundreds of inspirational guides telling you how important gratitude is, and how you should practice it regularly.
None of that would be necessary if appreciation came easy to humans.
Oh well. that just means you have to do the work for your prospect, and teach him to appreciate what you do.
So be grateful you read my newsletter. Because I always make a point to share something valuable and interesting, usually something you can take and apply right away, if you only think for a second or two.
Now on to my interesting and valuable offer. It’s my 10 Commandments of A-List Copywriters book.
The fact is, I could take the content of this book, change absolutely nothing except the format, and sell it as a $100 course instead of $5 Kindle book.
Or I could take that same content, deliver it over in a series of 5 Zoom calls, and charge $500 for it.
And people would pay, and they would get great value from it.
And yet, you can get all this value for just $5.
Perhaps you can guess my reasons why. And if not, that’s a topic for another interesting and valuable email.
Meanwhile, if you still haven’t read my 10 Commandments book, you’re shirking your duties as a marketer. Here’s where you can fix that: