“It was unbelievable. One day he’s driving around in a rusted out ’68 Pontiac station wagon, living in an uncarpeted house that didn’t even have a color T.V., and struggling to make ends meet like the rest of us. The next day he’s driving in a brand new Lincoln Mark, a brand new Mercury station wagon, a $35,000 GMC motor home, his house is fixed up like a palace, and he’s traveling all over the country.”
This morning I read an old but gold business opportunity ad.
The ad ran across a full page of newspapers, in tightly crammed print. I imagine the entire thing was 3,000 words or more.
This ad is a master class. If you are doing email marketing today, particularly if you sell yourself and your expertise and your authority and your trustworthiness, this ad is worth studying, thinking about, and emulating in your own email copy.
You can easily find versions of this ad by googling for the headline:
“Ohio Man Discovers the Secret of How to Escape the American Rat Race”
The Ohio man in question is marketer Ben Suarez. The secret in question is a system Suarez called NPGS.
Once upon a time, you could discover the NPGS secret if you mailed a check for $20 to get Suarez’s book, 7 Steps to Freedom.
A little-known fact about me is that I live in Barcelona in a hipster neighborhood called Poblenou.
An even lesser-known fact is that a few years ago, before I started living in Barcelona’s Poblenou, I went on a used-book website and actually bought Ben Suarez’s 7 Steps to Freedom.
I did it because it was one of the books recommended somewhere by Gary Halbert in his newsletter.
Suarez’s book arrived to my house. It is the size of a comprehensive dictionary and weighs as much as a brick. Over many hundreds of pages, it lays out Suarez’s NPGS system — basically how to run a successful mail-order business.
As you can probably guess, I never got beyond the table of contents in 7 Steps to Freedom. I bet that 99.9% of other people who bought this book didn’t get any further.
No matter.
Because as another Ohio bizopp marketer, Dan Kennedy, once said, people want miracles, not how-to information.
So if you want to escape the online rat race of endless content creation that never turns into much cash, here’s the secret:
Give people what they want. Miracles, and not how-to information.
This is why I organized my Copy Riddles program as I did.
Sure, Copy Riddles features some how-to information. That was unavoidable.
But the main thing inside Copy Riddles are the repetitive daily exercises, which I claim implant A-list copywriting skills into your brain, will ye or nill ye.
That’s not just an empty claim I’m making. Here’s proof for it, in the words of freelance copywriter Ivan Sršen, who went through Copy Riddles a while back:
===
Before John’s Copy Riddles training, I knew about the problem mechanism… and I knew about the solution mechanism. In fact, I knew about around 60% of the stuff he teaches in this course. But I was still like a deer in headlights. Only after going through Copy Riddles… after applying all this that I ‘knew’ in daily exercises, did it all click together. My bullets — and my understanding of copy mechanics — are light years ahead of where they were after a few short weeks.
===
If you’d like to experience a miraculous transformation in your understanding of copy, you can find out more about Copy Riddles at the link below.
As I mentioned in my email yesterday, this is the last week I am giving away two free bonuses with Copy Riddles. The first bonus is Storytelling For Sales. The second bonus is Copywriting Portfolio Secrets.
Don’t buy Copy Riddles just for the free bonuses.
But if you decide you want to get Copy Riddles, you have until Saturday Jan 21 at 12 midnight PST to get Storytelling for Sales and Copywriting Portfolio Secrets as free bonuses.
After then, Copy Riddles will remain available, but the free bonuses will disappear.
To get the whole package: