Last October, I wrote an awesome email to promote my awesome Copy Riddles program. The subject line read, “Why would you ever say anything that’s not awesome?”
After I sent that email out, I was flying high for a bit. But then I was rudely brought down to earth. Because in response to my awesome email, reader Frederik Beyer wrote:
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Mr Bejakovic,
Is there a use for wildly understated testimonials?
’cause then I’d like to say: “Your emails are somewhat good”
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Somewhat good? Somewhat???
After the initial trauma to my ego, I thought for a moment.
And I realized that of course there is a use to testimonials such as this. You are looking at it right now.
Thankfully, I am not at the moment promoting Copy Riddles.
So I can get to promoting my first love, which used to be called Most Valuable Email, but which I will soon rename to Somewhat Good Email.
Somewhat Good Email shows you how to take important but dry marketing ideas and turn them into cool and insightful emails. Somewhat.
That’s what I did with today’s email, which uses the Somewhat Good Email trick.
Perhaps the underlying important but dry idea is not obvious to you. No matter. You can find that idea spelled out in Somewhat Good Email Riddle #10, at the end of the Somewhat Good Email training.
If you’d like to get your hands on that riddle, and on the rest of the Somewhat Good Email training, head to the link below. Don’t allow the old course name on the sales page to confuse you. I’ll change that soon enough.
Here’s the link: