Last night, I sent out an email about going to see Fight Club at a local movie theater. To which I got the following reply from copywritress Liza Schermann, who has been living the “barefoot writer” life in sunny Edinburgh, Scotland. Liza wrote:
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Seeing this email in my inbox provoked an eery dejà vu feeling. I had just gone over the part of Insight Exposed where you have a screenshot of this note from your journal. For a split second, I had no idea where I’d seen this before. Then I remembered.
Like an open kitchen restaurant, only for email. The email that was getting cooked right before my eyes a few minutes ago is now served. Thank you, Chef Bejakovic! 👨🍳
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I remember hearing marketer and copywriter Dan Kennedy say once that you shouldn’t ever let clients see you writing copy, because it’s not impressive work and it spoils the mystique.
That might be good advice, but I definitely don’t heed it Insight Exposed, my new training about how I take notes and keep journals.
Like Liza says, Insight Exposed is like an open kitchen. I smile from beneath my chef’s hat, I explain the provenance of a few recent emails, and I show you the various animal bits and pieces from which the email sausage was made.
Let me be clear:
Insight Exposed is not a copywriting training. But it shows you something that may be more important and valuable than copywriting technique. It shows you how I go from a bit of information I spotted somewhere and expand it into something that makes people buy, remember, share, and maybe even change their own minds.
I am only making Insight Exposed available to people who are signed up to my email list. In case you are interested in Insight Exposed, you can sign up for my list here.