Last night, I got an email from marketer and copywriter Shakoor Chowdhury, who wrote:
===
Hello John,
I wanted to take a moment of my day to say “thank you”!
Besides Dan Kennedy, you have played the most impactful role in growing my revenues every single day
most of my NEW cashflow can be directly attributed to you and your courses “MVE” & “influential emails”…
I write emails daily now and they always bring more money or book appointments with high ticket clients…
This year I decided to focus on building relationships with my customers and not just ‘direct selling’ one time…
And I have to say, nobody is able to teach the concepts of email marketing better than you have…
It is simple, straightforward and teaches the FUNDAMENTALS of what it takes to be an email copywriter
I am a lifelong fan and customer.
Hope many more people and great things find their way to you, you are a bit of a ‘best kept secret’ in the copy world
which is perhaps why you are the best… the mystic ‘guru at the top of the mountain’
I found you because OTHER copywriters spoke so highly of you
===
Like I said in the subject line, Shakoor succeeded in making me blush, and I’m blushing now having to write about it. So let me change the topic immediately.
I recently heard business coach Rich Schefren say that he often gives presents to his mentor Mark Ford, because Mark doesn’t like to be in anybody’s debt, and so he always gives presents in return.
Let me do the same with Shakoor:
Based on what little I know of him, he sounds like a guy who gets things done and would probably have been successful one way or the other.
Last October when Shakoor and I first exchanged a couple emails, he was already working with a number of clients as a kind of full-service marketer for ecom businesses.
With just one of those clients working on a performance deal, Shakoor was taking in $10k+ per month. Overall, at that time, he was driving $300k+ in sales for his clients each month.
Somewhere along the line, Shakoor also had time to run his own dropshipping businesses, one of which got up to 100k+ buyers.
All that’s to say, after Shakoor decided to build up his personal brand and to start writing daily emails, I’m guessing he would have been successful with Dan Kennedy or without Dan Kennedy, with me or without me.
That said, I do appreciate Shakoor’s kind words.
I also do appreciate that I have been able to help occasional people learn something about direct marketing and copywriting… and even make transformations in their lives, whether that meant making more money, or getting going with daily emailing so they can build a personal brand and stop relying on cold outreach.
And on that topic:
I’m not currently selling the Influential Emails program that Shakoor was referring to. But I still am selling my Most Valuable Email program.
Most Valuable Email pulls back the curtain and shows you, in less than an hour, how to perform a specific email copywriting trick, one I use regularly in my own emails.
Emails using this trick are different from emails you might be familiar with, like story emails, or “hot takes,” or how-to emails, or personal reveals.
Unlike those other kinds of emails, Most Valuable Emails happen to work well whether you have authority or not, whether you’re just getting started with your personal brand or you have had a following for years.
And yet, none of that is the reason why these kinds of emails are most valuable.
The real reason is that Most Valuable Emails make daily emailing fun and educational for me personally, and easy to stick with for the long term.
And it seems for others like Shakoor also.
Maybe for you too?
I don’t know. But if you’d like to find out more about MVE, and see if it makes sense for you: