Yesterday, I wrote about the value of being clear in email copy. I got a curious reply to that from a business owner who has been on my list for a while.
This business owner gave his personal experience with two email lists he’s on, by two marketers I will codename Jeremy and Gavin. My reader wrote about these two marketers:
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Jeremy’s emails are interesting, full of personality, and always something going on.
Gavin’s emails are super simple, clear, and direct to the point. Almost boring.
If I had to choose a better writer, it would probably be Jeremy.
But I’ve bought about 4 products from Gavin over the past 6 months, and none from Jeremy.
I also tend to read all of Gavin’s emails, because I know they are going to be easy to read, while I often just save Jeremy’s emails for later and end up not reading them.
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The point being:
If you write simply, clearly, and make a valuable point, you don’t need to be clever or impressive. You can even be boring. And you will still be effective.
That was why I created my Simple Money Emails training the way I did, and why I named it like I did.
Simple Money Emails shows you how to write simple emails, that make a clear point, and that lead to a sale.
I’ve used the approach inside this training to write emails that sold between $4k and $5k worth of products, every day, for years at a time.
If you’d like to do something similar: