I’m working on my new 10 Commandments book, and so I’ve been going through the archive on my website, in search of old emails that I could use in the new book as-is.
There are literally hundreds of these old emails.
Most I skim across without reading at all. But from time to time, some of the emails catch my eye.
I noticed that there’s one characteristic among the emails in my archive that do make me stop, read more carefully, nod my head.
The emails that made me do that are clear.
Being clear goes beyond getting a good Hemingway-app score.
You can write at a 3rd-grade level and still not have a clear message. If you don’t believe me, think of former U.S. President George W. Bush, who said:
”I’m looking forward to a good night’s sleep on the soil of a friend.”
The key thing for a clear email isn’t the word choice. It’s actually having something clear to say.
I’ve personally started forcing myself to write each of my emails in just three bullet points. Here’s an example for today’s email:
1. been reading my old emails
2. good ones are clear
3. sme: don’t need quirks or style
Which brings me my Simple Money Emails training. As I say inside that training:
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Your email doesn’t need to be perfectly written or polished. It doesn’t need to use clever language or have your own “unique voice.” It doesn’t need to have any particular character or surprising, breakneck transitions.
Just because you saw some unique quirk in an email guru’s personal email, don’t think you have to do the same to make sales.
You don’t. I know because I have written super basic emails, without any “flair” to them other than an interesting story that I dug up somewhere online, and they did well. In fact, simple, clear, interesting emails will often do better that clever, unusual, or flowery emails.
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You can write clearly. And you can write in an interesting way. And you can write in a way that makes you sales today, and tomorrow, and the day after.
Simple Money Emails can help you get there. For more information: