As this email goes out, I will be hosting the training on how I do it, meaning how I write and profit from this newsletter.
I had to cut a lot of possible content from this training.
A bunch of worthwhile ideas didn’t make it because I wanted to keep the training tight. I wanted to share only the absolutely most core, valuable advice I would give myself five years ago at the time I was starting this newsletter.
But what about the rest of the content? What about the stuff that I had to cut out?
Let me tell you one idea I won’t talk about on the training, but which has been something valuable I do unconsciously, and should be something I do a lot more of consciously:
Everything you do should serve double or triple or quadruple purposes.
I think this is a good life philosophy in general. But since this newsletter focuses on marketing and making money via writing, let’s talk about that, with the example of this “How I do it” training:
1. I announced this training two weeks ago.
2. Since then, I’ve been collecting ideas to talk about on the actual training. I’ve also been collecting examples, case studies, illustrations to bring up on the training.
3. Some of those ideas and examples made it into my daily emails over the past 10 days.
4. On the other hand, some of the ideas from my daily emails over the past two weeks will go into this training, even though I hadn’t planned it initially.
5. Once it’s over, this training will be relevant and useful to me as a kind of business checklist, because it’s helped me crystalize my thoughts on many things I had been doing well without being aware of them, some I had been doing poorly while tolerating.
6. This training might become a lead magnet down the line. I might turn into text or keep it as is, give it away, in whole or in part.
7. Or perhaps I will turn this training into a paid product, or a bonus for some other offer. I’m sure to take ideas from it… or stories that I tell… or questions that come up… or the format itself, or even topics that I planned but didn’t end up including… and use those in the future in a different format.
That’s what I mean when I say double up or triple up the uses you get out of everything you do.
Emails become courses… and courses become books… and books become podcast appearances… and podcast appearances become emails… which in turn become live trainings, which become bonuses…
I think you get the idea.
I’ll leave you here for tonight. Because I gotta go. I still have lots to do before the training tonight.
In the meantime, if you want to see doubled-up or tripled-up content in action, check out my 10 Commandments of A-list Copywriters.
That book was motivated by an email I wrote in this newsletter… some of the content first appeared as emails… some of the book content was later repurposed to emails. And all of it has been driving high-quality readers to my list for the past three years. Like a reader joined my list a few days ago and wrote me to say:
===
I’m writing to tell you that I absolutely loved your book 10 Commandments Of A-List Copywriters.
I found it so captivating that I was hooked page after page and just couldn’t put it down without completing the entire book in one sitting.
And I came away wanting so much to be able to write like you. So much that I caught myself being even a little jealous (sorry!).
So I’ll go about incorporating the many ideas that I have learnt from your book.
===
To get this doubled-up, tripled-up book: