Last night, with crowds of paparazzi pushing outside the velvet rope, and a few stars making their way from their limos down the red carpet to the doors of the classy old theater, my Influential Emails show had its grand opening.
The show ran for exactly one night.
And then this morning, I locked and chained the theater doors, removed the “INFLUENTIAL EMAILS” letters from the marquee, and took out an ad in the local paper to announce this show is now over.
As I announced in the lead up and during the grand opening of Influential Emails, this promotion would go until Sunday at the latest, and I might close it down sooner.
Well, that sooner is today, about 12 hours after the initial grand opening. I would have closed it earlier but I was asleep.
The reason why I did this is that made up my mind, before I launched this promo, what a nice sum of money would be to make from it.
I’ve now made that money and more. And so the cart is now closed.
If you managed to squeeze in to the Influential Emails show, I hope you will get value out of it in a way pays for itself, and soon.
If you wanted to get in but didn’t manage to, then all I can say is — if you’re not too angered by this experience, then maybe you will have better luck next time.
And if you were not interested in buying Influential Emails, then I can share the following valuable truth with you:
You can choose who you sell to, and how much of something you sell. There’s no law against it. And it’s ultimately good for business, in many different ways.
Now here’s a little sneak peek behind the scenes:
This promo didn’t really run for 12 hours.
It ran for about 36 hours.
I opened it up a day earlier for a private showing, just for people who were on the waiting list and who had already bought something from me in the past.
I also gave them an inducement to buy within the first 24 hours.
Many did.
That’s how I managed to make more money with this one-and-a-half-day promo than I used to make in a whole month, the first few years of my copywriting career.
Some of the folks who were invited for this private showing had bought pretty much all of my offers in the past.
Some had bought just one of my courses.
And some only bought my little $5 Kindle book, 10 Commandments of A-List Copywriters.
It didn’t matter.
They are all valued and ongoing customers, and I wanted to say thanks with this special opportunity.
All that’s to say, if you have not yet bought my 10 Commandments book, then consider doing so.
It might teach you a thing or two about copywriting. And it might just prove to be a ticket to an exclusive future show, and a walk down the red carpet. Here’s the link: