Last night, I was sitting on the couch when my ex-girlfriend came over from the kitchen.
It’s an odd situation. We’re broken up. But we still live together. And we’re on good terms.
“Are you writing your email?” she asked.
I looked at her like she’s crazy. “No, I did it this morning. I’m done for today.”
She nodded. “What’s tomorrow’s email going to be about?”
“Who knows,” I said.
“So how will you write it then?”
“It will be very, very hard,” I said with mock sadness.
But like I explained to my ex last night, it’s never really very, very hard, because I have a large and growing list of email ideas in my BEJ journal.
If I ever don’t have something fresh to write about, I can always reach into my journal. I find this resource so valuable that I even created a course once, Insight Exposed, all about my obsessive note-taking and journaling system.
But that’s not what I want to share with you today.
Because today, I didn’t reach into my journal for this email’s topic.
Instead, I did what I often do when I don’t have a clear idea of what to write.
I opened a new text file and started a list. I titled it daily10. Under that title, I came up with 10 possible ideas for today’s email, without discarding even ones that are not really good.
It took me all of 5 minutes.
Not all the ideas were ones that I will turn into an email. But of the ten, one was promising and three were good.
A couple of these possible email ideas I liked better than telling you about my ex and my daily10 process.
But since the reason I came up with those ideas in the first place was that daily10 process… I thought I would put those better ideas on hold and tell you about this valuable way to quickly come up with 2-3 good ideas for your daily emails.
So now you know.
And if you ever thought you suffered from “writer’s block”… well, now you also know that it’s really just an excuse not to sit down and write down 10 possible ideas, even if all of them are bad.
But enough inspiration. On to sales:
In a convoluted way, my email today is an example of my Most Valuable Email trick in action.
I hope I haven’t given too much away. Maybe I have.
But if there is still something that you think you can learn about the Most Valuable Email trick, then you can get educated via the link below: