I’m preparing for the live presentation I’m supposed to give at The Copywriter Club London event on Wednesday.
My flight is tomorrow, and then Wednesday afternoon I’m supposed to perform.
While I’m not yet at full-blown levels of panic, there is still a lot more I would like to do to prepare. I hope that with preparation I can minimize the shock and horror and chance of humiliation when I actually do get up in front of people and talk on Wednesday.
All that’s to say, don’t expect any involved Bejako Baggins emails today. I have to keep today’s email short and to the point.
So let me pull out a bit of credibility I’ve been sitting on for a few weeks.
This bit of credibility comes from Steve Raju, who has transformed himself over the past year from your run-of-the-mill genius into a high-paid corporate AI whisperer.
Though it’s worth noting that, previous to this new AI career, Steve was a direct response copywriter. He even taught copywriting, both on his own trainings and inside Stefan Georgi’s thing.
Anyways, in the middle of a characteristically charming email a few weeks ago, Steve got serious for a moment to give some advice to those who want to learn copywriting:
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Write every day. I never knew a single writer who got better about writing, without umm… writing. Write headlines, leads and closes. Write emails. Write ads. Launch your own offers. Learn what works. And of all the things to learn to write well, learn to write bullets. Best person to learn from? John Bejakovic and his Copy Riddles course. The best course of them all. I’m really not joking.
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I am also not joking when I say that, during the few minutes it’s taken me to put together this email, a wave of nausea has washed over me, caused I suppose by that impending presentation in London.
So if you don’t mind, I’ll go now and pull my hair a bit and then get back to work on that presentation.
Meanwhile, if you would like to learn to write bullets, so you can learn to write better copy in general, and who knows, maybe even better presentations, then here’s what Steve calls the best course of them all: