A couple weeks ago, I got an email from Thomas Lalas, who along with Jordan Menard runs an ecommerce marketing agency called Motif Digital.
They only service a few big clients, among them Everyday Dose, an 8-figure “mushroom coffee” company. Thomas writes all their emails.
Thomas was replying to an email in which I’d offered to give away Steve Raju’s LinkedIn lawn manicuring tips, in exchange for getting a testimonial for Steve’s ClientRaker training, which I had been promoting.
Thomas didn’t buy ClientRaker — he doesn’t need more clients. But he still wanted my teaser bonus.
“What can I do in exchange for Steve’s tips?” he wrote me to say. “I’m just really curious.”
I shrugged my shoulders and said, “I don’t know, what can you do?”
I didn’t hear back from Thomas for a couple of days. Then he wrote me to say:
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Gave it some thought, re-read the MVE course, and wrote my first ecommerce MVE email to sell my client’s mushroom coffee. Will send it in a few days to 100,000+ people.
Since everything you mention in your course is geared towards selling marketing services, copywriting, or information, I hope you appreciate this ecommerce MVE enough to consider it a worthy exchange.
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Very nice. I sent Thomas the promised LinkedIn tips.
But what about this Most Valuable Ecommerce Email? Would it possibly work?
Thomas got back to me a few days later. Results:
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Reporting back, this email was the highest-converting single-email campaign sent to the non-buyers of all time.
1/2 the average click rate, but 2-3x the click-to-order rate (meaning really high purchase intent when people clicked), the highest conversion rate of all, and highest-grossing non-buyer campaign to date. After just 24 hours. I’m sure more sales will come because of this email.
Usually we get such results with 2- or 3-part campaigns, typical in launches.
Interesting to explore this [Most Valuable Email] method further.
Will likely make it a part of our welcome flow, too.
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As it says on the box for Most Valuable Email, “Warning: Do not buy if you are not a marketer copywriter, writing about marketing or copywriting topics. The Most Valuable Email trick will not work for all niches, markets, or topics.”
However, I cannot prevent you from ignoring my warnings, overclocking MVE, using it in industries where it’s not meant to be used, and even profiting handsomely or getting big wins for your clients with it.
Whatever you choose to do, I have a special offer for you today:
Most Valuable Email normally comes with Most Valuable Email Swipes, 51 of my own Most Valuable Emails. But today I want to give you one more swipe email as a disappearing bonus. Here’s the deal:
1. Get a copy of my Most Valuable Email training at https://bejakovic.com/mve/
2. Then reply to this email and say you want the disappearing bonus offer.
3. I will then send you Thomas’s email so you can see exactly what exactly a high-converting ecommerce email, sent to 100,000 people, looks like, and how it cleverly uses the Most Valuable Email trick
4. This disappearing bonus offer is good until tomorrow, Wednesday August 9, at 8:31pm CET.
5. And of course, if you’ve bought MVE already, this is open to you as well. Write in and ask away, and I will send you Thomas’s email also. But the same deadline applies.