I’ve critiqued over 100 sales emails by a dozen or more business owners and professional copywriters. I’ve found 9 mistakes repeatedly keep popping up, like moles in a manicured lawn, spoiling what might otherwise be fun, engaging, money-making emails.
Many people use Reddit threads or personal stories at the start of their email that are sure to kill the sale by the end of the email.
Others try to express their personality with language that chases off good prospects.
It is astonishing how often people resort to subject line tricks that attract the exact wrong segment of their audience.
Why do most people make these mistakes in email copy?
The reason is clear. There are only a few fundamentals to writing good emails. But learning what those fundamentals and mastering them are two different things.
The fascinating thing is that, by fixing a few common mistakes, sales emails become faster and easier to write. Maybe even more fun, for you and for your reader.
Most importantly, corrected sales emails make more sales, not just today, but tomorrow and the day after.
I’ve decided to put on a training about the most common email copy mistakes I’ve seen, in my coaching students, in consulting clients, and in copywriters and business owners who have bought my courses and trainings.
If you like, you can help influence this training, and even get more benefit out of it when it’s out.
Have you written a great email that made zero sales? Or did you send out something super interesting — but nobody cared?
Send me an email of yours that was a disappointment or failure. In return, I’ll point out the biggest mistake I see in that email, and I’ll tell how you can fix it in the future, quickly, easily, and profitably.