The copywriting conference is over.
I’m at the Gdansk airport, wandering around and looking for my gate. Surprise. I come across a glass display case with a taxidermied bear inside.
It’s not an eastern European way of entertaining passengers. Rather, it’s a message from the WWF about trafficking in rare animals and animal products.
Besides the whole taxidermied bear, the glass case contains a bear head, a cheetah pelt, a skinned python, several pairs of snake leather slippers, taxidermied alligators and iguanas, a bunch of coral, and a giant turtle shell.
Those are the souvenirs. Then there’s the charms, potions, and amulets.
Cobratoxan. Seahorse capsules. Little carved ivory Buddhas. Skin caviar, with extract of sturgeon eggs. Bear balsam, with real bear inside.
Was the copywriting conference worth attending?
I’m 100% glad I came. I’ll see how it pays off and when. One thing I do know:
Marketing is like magic. Words and formulas have real power. Money can appear out of nowhere. And none of it happens without belief.
It’s time for me to board my plane and head back home. I’ll be back tomorrow with another email. If you’d like to read that, you can sign up for my email newsletter here.