I just sent some feedback to one of my one-on-one coaching students about his email copy.
The core of his email is good. But parts of it are flowery, too clever, confusing.
So I told him to make the email simpler and clearer, more direct and less clever. And I rewrote parts of his copy to show him exactly what I mean.
I then sat down to write my own email.
I also have a tendency to get clever and confusing. The advice I gave my coaching student applies to me also. So I’m writing this email right now with this exact goal in mind, to make my copy simple and clear.
One of the big benefit of coaching others is to see consistent problems and mistakes across multiple people. This forces you to figure out what the underlying problem is, and what the fix might be. Odds are, these insights will apply to you as well, at least if you also do what you coach others to do.
The bigger picture is the benefit of teaching.
Helping others learn makes you better also.
I have changed and become much, much better at persuasion, marketing, and copywriting via writing daily emails about those topics for close to five years.
I’ve been forced to seek out interesting and valuable new ideas. I’ve been forced to understand them better, to connect them to other ideas. I remember all these ideas much better, and I sometimes I even remember to use them, by writing about them over and over and trying to present them clearly.
All that’s to say:
There’s great value in teaching what you’ve learned, way beyond the money you make and beyond any positive feedback you might get.
A daily email newsletter just happens to be an easy and natural format to do it in.
If you’re interested in learning more about persuasion, marketing, and copywriting, you can sign up to my daily newsletter here. I occasionally sell my courses and coaching through my newsletter. But I would write it even if I never sold anything.