This Monday, I got two probing questions from copywriter Kay Hng Quek:
===
1) From Copy Zone — “Sometimes that meant following somebody else’s A-Z system. That’s how I got good at meeting and talking to girls — after 30 years of being shy and pretty useless in that department.”
Ha, was this Rules Of The Game?
2) MVP #1 was so game-changing for me that I’ve been salivating at the fantasy of being sold card #2. Not so much a question then, but just an indication of demand.
===
The answer to Kay’s first question is no, it was not the Rules Of The Game.
The answer to Kay’s second question, or indication of demand, is this:
As you might know, last year I ran a subscription offer, limited to just 20 people, called Most Valuable Postcard. It lasted all of two months.
Each month, I sent a postcard from a new place with a short greeting and a URL. The URL took you to a secret website; there you would find my in-depth treatment of one fundamental marketing or copywriting topic for that month.
Subscribers loved the Most Valuable Postcard.
I hated it.
I hated walking around in the summer sun trying to find nice-looking postcards. I hated writing the postcards by hand, and I hated licking the stamps by tongue.
I hated the pressure of finishing up the actual content each month and making it great before the first postcards started to arrive.
I hated the fact that the postcards didn’t arrive reliably and that I had to resend many of them.
So I killed the Most Valuable Postcard off. Subscribers sighed and said they saw it coming.
But the core concept of the Most Valuable Postcard is something I find too valuable to let go. So I decided to write more Most Valuable Postcards, on no fixed schedule, and put them inside the members-only area of my site. While there are no physical postcard any more, the website content is the same format as before.
To start with, this past January I re-released Most Valuable Postcard #1: Nota Rápida. I got feedback on that like that “so game-changing” from Kay above.
Now I’m re-releasing Most Valuable Postcard #2: Ferrari Monster, again in the same format.
As you can guess, it’s a deep-dive into a fundamental topic. In fact, I make the case it’s about the essence of copywriting and marketing.
That’s a big claim. To back it up, I can say it took me three weeks of research — including a book about Hollywood marketing, a bunch of John Forde’s promos for Agora, and a science paper about strip clubs — to produce this 5-page postcard.
You can now get Most Valuable Postcard #2, and for $50 off, but only if you sign up to my email newsletter first. This is an offer only for people on the “inside.” To get there yourself, click here and follow the instructions.