A few months ago, I heard a depressing yet hopeful interview with Jon Morrow.
Maybe you know Morrow – he is a kind of Sauron of SEO, who has spawned immense armies of SEO writers within the fires of his online fortress, which in the tongue of men is called Mount Smart Blogger.
But in the same way that the destruction of the One Ring caused Mount Doom to crumble and instantly destroyed Sauron’s vast armies, so a new force — AI — threatens Mount Smart Blogger and Morrow’s numberless hordes of vicious SEO writers.
Morrow, to his credit, is fully aware and forthright about this. In the interview, he even says he’s been preparing for it all by creating courses on using AI for writing filler content. He’s also launching some kind of new AI-based email writing service, I guess to drive down the cost of email copy to the the level of SEO articles.
That was the depressing part of the interview. All that talk of SEO writing, of millions of words of filler content just to please Google, of poor minions getting paid 10 cents per word to create it.
But there was also a hopeful part. During this interview, Morrow also talked about the coming age.
In that future world, Morrow believes, a lot of what used to set content apart will no longer work. Depth of information… drama in the form of stories… really incredible design… new data to share. All of that former magic will disappear, because it will become an automated commodity.
Is there anything left for men to do? Well, Morrow thinks so, and that was the part I found hopeful. From the interview:
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Saying things that are genuinely new ideas, genuinely new types of thought leadership. My prediction is, in the world of AI, it’s the only one that’s going to have long-term value.
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Like I said, I found this hopeful. All the technical, mechanical stuff drops away, and we are left with appreciating ideas, sharing ideas, building ideas.
I don’t look at this as the “world of AI.” I look at it as the coming “Age of Men.”
Anyways, if you think Morrow might be right in his prophecy, then it might make sense to, like Morrow, start preparing now.
I’ll tell you one added thing I believe about this future world:
There are no “genuinely new” ideas, not really. But you don’t need genuinely new ideas. You just need ideas will be genuinely new to the people you communicate with.
This is something I talk more about in Part 3 of my Insight Exposed training. I also list specific habits I practice to dig up ideas that are new to my audience, and give my best how-to suggestions for how you can do the same.
Insight Exposed is a course I am only making available to people who are signed up to my email list. If you’d like to get on my list, click here and fill out the form that appears.