This morning I found out that Active Campaign has this spreadsheet view of campaign results.
It allows you to sort and compare previous campaigns rather than just looking at the results for each campaign individually.
So I looked at the past three months of my emails. I was curious to see my most unsubscribed-from email over that time.
It turns out I sent this toxic email only last week. The subject line read, “The secret spider web of money and love opportunities.” It had more unsubscribers — both in actual number and as a percentage of the people who got the email — than the other 90+ emails I sent over that period.
Why was this email so reviled?
Maybe the subject line was too good, and it sucked in people who wouldn’t normally open.
Maybe the content was truly awful.
Maybe my unsubscribed readers didn’t like my tone. Maybe they felt I didn’t deliver on promise of love opportunities (all the unsubscribers were women, judging by names). Or maybe they just realized my list is not for them (several came from a classified ad I ran a few days prior).
So what’s my point?
I’m not sure. I don’t really have a smart conclusion to draw from this experiment.
Instead, let me share an interesting idea with you that I read in Jack Trout’s and Al Ries’s book Positioning:
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For many people or products today, one roadway to success is to look at what your competitors are doing and then subtract the poetry or creativity which has become a barrier to getting the message into the mind. With a purified and simplified message, you can then penetrate the prospect’s mind.
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Maybe I should take Ries & Trout’s advice. Let me try it right now:
If you want one roadway to success as a copywriter and marketer, then you can find that inside my Copy Riddles program.
Copy Riddles is based on an exercise devised by legendary copywriter Gary Halbert. Top marketers and copywriters, including Ben Settle and Parris Lampropoulos, have praised this exercise and said it’s how they got good at the craft and how they started writing winning ads and making lots of money.
If you’d like to find out what this exercise is, or even start practicing it yourself, click on the link below and start reading the page that opens up:
https://bejakovic.com/cr/