Yesterday, I held the fourth call of the Copy Riddles Inner Ring.
The Inner Ring is a little coaching group. I created it as an upsell to Copy Riddles.
In the Inner Ring, I critique people’s bullets.
The problem is, the bullets of the Inner Ring folks are getting too good. With each new week, there’s less and less biting and merciless criticism I can give.
If you think I’m trying to presell you on the Inner Ring, then stop thinking. I won’t run this offer again.
I made that decision a few days ago, for my own reasons. I might talk more about those down the line.
For today, I want to share a share a little diamond with you. It’s small but very valuable. I found it thanks to the Inner Ring. And it’s this:
There’s just one bit of feedback I keep giving people, week after week.
Even as their bullets become more intriguing… as their mechanisms become sexier… as their warnings become scarier… there’s one thing I keep repeating.
And that’s to make their copy 100% clear.
That’s my advice to you too.
Make your copy easy to read. Make it easy to understand. Take out fluff that clutters your message. Clean up stains that allow doubts to creep into your reader’s mind.
How do you do that? How do you make your message 100% clear?
There are many ways to fleece that feline. Today, I want to point you to just one. It’s an automatic, push-button tool that gets a lot of cat fur off quickly.
For example:
I started out this email with a first draft. That draft was at a 6th-grade reading level.
Thanks to this tool, I whittled it down to an 5th grade level. Then to a 3rd-grade level. And then, with a lot of work, to a 2nd-grade level.
You are still reading this email. Maybe you even found it persuasive. If you did, clarity is the reason why.
So if you aren’t using this tool yet, consider doing so. It’s valuable and it’s free.
And if you this tool, consider using it more. All the way to its full, second-grade potential. Here’s where to find it: