I was finishing up my workday today when an email landed in my inbox and made my heart freeze. The subject line read:
“The Best, Funniest, and Cringiest Crypto Ads from the Super Bowl”
“Oh God,” I gasped, “the Super Bowl… I completely forgot!”
Super Bowl 2022 is kind of a big deal in my life. Because last week, I made a wager in this very newsletter.
The bet was for readers to write in and pick this year’s Super Bowl winner.
The prize was a 50% discount on my upcoming Copy Zone offer.
The outcome was being proven wrong twice:
1. Having a stake on the outcome of the game didn’t make me watch the Super Bowl (or even remember that it’s on)
2. People on my list, and therefore me as well, overwhelmingly expected the Bengals to win
It turns out the Rams won, though it was close and tense until the end. (I watched the highlights just now.)
Anyways, if you bet on the Rams, I will send you a separate email with a 50% discount code. You can use this code, if you want to, during the Copy Zone launch later this month.
If you didn’t bet on the Rams, I would like to send you home with a consolation prize. Something in the form of a direct response idea you can profit from.
But unfortunately, since I’m writing this email late in the day… much later than I normally do… I don’t have my usual direct response idea primped and ready.
Fortunately, “the best crypto ad” from this Super Bowl, at least according to that email I got, is actually a direct response ad.
Shocking, right?
Apparently, the response to this ad was so high that the website hosting the landing page crashed.
Even so, according to some back of the envelope math, it’s unlikely the ad recouped the $13M cost of the 1-minute Super Bowl slot.
So can you learn anything from this ad? Perhaps how not to do DR advertising. In case you’re curious:
https://www.youtube.com/watch?v=1zLsUhOCqyU