A few weeks ago, I shared a bit of writing advice from A-list screenwriter and playwright David Mamet.
For some reason, Mamet likes to use all caps when he’s giving out advice. So here’s another loud tip from Mamet, one he initially shouted at a bunch of junior writers working under him:
DO NOT WRITE A CROCK OF SHIT. WRITE A RIPPING THREE, FOUR, SEVEN MINUTE SCENE WHICH MOVES THE STORY ALONG, AND YOU CAN, VERY SOON, BUY A HOUSE IN BEL AIR AND HIRE SOMEONE TO LIVE THERE FOR YOU.
I’m sharing this motivational quote with you to address the most common question I get about Copy Riddles. That question is:
“Is Copy Riddles about how to write bullets specifically, or copy in general?”
The short answer is yes.
The slightly less short answer is Copy Riddles is about implanting core copywriting skills into your head. I’m talking about stuff you can’t do without if you write sales copy…
Like promises… proof… intrigue… and some of those dirty and hidden psychological tricks you may have seen insiders whispering about.
Really, there is only one fundamental part of copywriting that you can’t get through the Copy Riddles process.
That’s telling a story. And that’s why I included a special bonus along with Copy Riddles, titled Storytelling for Sales.
This bonus lays out my system for writing the stories in my “horror advertorials.”
Some of the horror advertorials I’ve written have sold millions of dollars worth of ecommerce products to cold Facebook traffic. And in this bonus, I tell you how I write the stories in these advertorials, which is the most important part.
But like I say, that’s a bonus. Because the fact is:
Once you have the fundamentals that Copy Riddles will implant in your head…
You can use them to WRITE A RIPPING HEADLINE, SUBJECT LINE, BULLET, OR SLICE OF BODY COPY WHICH MOVES THE SALE ALONG… AND YOU CAN, VERY SOON, BUY A HOUSE IN BEL AIR AND HIRE SOMEONE TO LIVE THERE FOR YOU.
In case that kind of power turns you on: