Did you know that:
White House greetings for anniversaries of couples married at least 50 years or for birthdays of people at least 80 years old can be arranged. Send name, address and date of event six weeks in advance to: The White House, Attn: Greetings Office, Washington, DC 20502-0039. Free. www.whitehouse.gov/presidential-greeting
This new little fact lit up my brain when I first read. “I’ll be damned! Who knew?”
“Thanks for the tip,” you might say, “but so what?”
Well, so I can tell you the following personal fact, which might be relevant to you:
I first got interested in copywriting because of the promise of freedom and money.
But I managed to stick with copywriting for all these years — when I didn’t manage to stick with most other things for even a few weeks — because the actual work of copywriting caters to my nature.
The fact is, I am like a little ferret.
I’m a curious animal… I love to stick my nose into different things… and I get excited to find out I may in a few short decades be eligible to get a birthday card from the President.
And my point is:
There are many areas of life where none of this is any kind of asset. I mean, you don’t want your doctor, your financial advisor, or even your hair dresser to be easily distracted or addicted to novelty and surprise.
And yet, these things are definite assets if you are a copywriter.
So if you’re not a particularly curious person, then copywriting might prove to be a challenge and a slog, in spite of the other benefits.
On the other hand, if you are curious and a little ferret-like by nature, it can be a definite advantage in this business. It can lead you to success even if, like me, you’re not suited to much else.
But let’s get to business:
The White House factoid above is a sample of a source text at the heart of my Copy Riddles program.
Not all the source texts inside Copy Riddles are as novel or surprising as this one.
But still, many people who’ve gone through Copy Riddles have told me they enjoyed the source texts. Others said that besides getting copywriting skills into their heads, the Copy Riddles process was actually informative and fun.
Like copywriter Sonam Zahrt-Tenzin, who wrote:
CopyRiddles has absolutely lived up to my standards and far beyond.
It is helping me grow and understand the persuasive elements of copy on a level I didn’t anticipate being possible so soon. I would go as far as to say that I think most people should start learning about copywriting this way. I love how much thought you have put into your analyses and the solid examples that you tie theory back into.
(Also, the source texts are either informationally valuable by themselves or entertaining/amusing– so thank you for your good taste.)
It’s very kind of Sonam to say that, and it’s more boasting than I would usually do myself. So for the sake of good taste, let me wrap it up.
Copy Riddles is open for enrollment until this Sunday.
If you’re the curious type, and you’re curious for more info on Copy Riddles, then peek your little nose into the page below while there’s still time: