“Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.”
— Michael Scott, Dunder Mifflin Paper Company
Today, I am officially re-opening enrollment for my Copy Riddles program.
This only happens a few times a year. And whenever it happens, I get people coming and asking me a version of the following question:
“Is Copy Riddles about how to write bullets specifically, or copy in general?”
Oh ye who don’t read the sales page. (Though I can’t really blame you. I rarely read the sales page either. And I think there’s a valuable industry prediction to be made about that… something I will talk about tomorrow.)
But to get back to the question whether Copy Riddles is about copy OR bullets. In Michael Scott’s words:
“Simple. Both.”
In a few more words:
Copy Riddles is about implanting copywriting fundamentals into your head. Stuff you can’t do without if you write sales copy… like promises and proof and intrigue… and then some of those dirty and hidden copywriting tricks you may have heard whispered about between insiders.
So that’s the outcome that Copy Riddles focuses on getting you. And the mechanism to get you there… that’s A-list bullets. Because to mangle another Michael Scott quote:
“Copywriting courses are the best thing ever. Anyone in the world can write anything they want about copywriting and sell it. So you know you are getting the best possible information.”
That’s not what I wanted to do with Copy Riddles. That’s why I went with a unique mechanism.
So each day, for 8 weeks, you get a few paragraphs of text… you write a few bullets based on that text… and then you compare your bullets to the bullets of A-list copywriters, selling that same text. Do it regularly… and you’ll soon be afraid of how much you love the learning that’s happening inside your head.
Anyways, that’s my intro for Copy Riddles. I’ll talk more about it over the coming week (except Thursday, something different on Thursday).
If by chance you are already convinced you want in on Copy Riddles… or if you want to (cough) read the sales page, you can do that at the link below.
Otherwise, I’ll sneak in more subtle pitches for Copy Riddles over the coming days, all the way until Sunday. (Enrollment closes Sunday at 12am PST, and the program kicks off on Monday.)
So fear it or love it… here’s the link: