“Well… I need to tell you all something. And it’s the most important thing I could ever say to you. In a little while, you’ll know for certain that I’m putting my very life on the line, and the safety of my family, by sharing this with you. So I hope that buys me at least a few minutes of your precious time.”
So starts out the video by one Altiyan Childs.
Childs was the 2010 winner of Australian X Factor. He came back to relevance last month because he released a YouTube video, lasting five (5) hours, which was shot in what looks to be his bedroom.
In the video, Childs exposes the hidden religion that all stars, celebrities, and people in power belong to, and are bound by an oath never to reveal.
How does Childs know?
Because he himself belonged. But he is now publicly renouncing this evil religion (he found another religion, Christianity, following a near-death car crash) and warning the rest of the world of the danger we’re all in.
The video got about a million views on YouTube in the first few weeks while it was still up.
That’s actually not a crazy number. I saw a similar video, with a similar expose, featuring a similar level of celebrity, pop up last year and get almost 20 million views in a few months’ time.
And I guess even this 20 million is peanuts to the overall popularity of the belief that some kind of evil cabal controls world affairs.
I think there are many marketing and persuasion lessons that can be sucked out of that need and out of Altiyan Childs’s video. Today I just want to focus on one.
Because what really underlies the popularity of such beliefs? Here’s my own secret revelation:
Such beliefs put our messy lives into an order-creating context.
Take a bunch of seemingly random and unconnected facts… draw surprising connections between them… and then place them inside of a bigger frame that gives the whole picture a simple and clear meaning…
… and this creates the feeling of insight.
And this feeling, as I’ve written before, might just be the most powerful and secret persuasion tool that the powers that be don’t want you to know about.
My point is that if you take those three steps outlined above, you can sell not only Christianity… but you can also sell supplements, coaching programs, and financial newsletters.
That’s a big claim.
And I can’t blame you if you’re still skeptical.
All I can say is, I’m putting my very life on the line to dig in further to bring you the full facts on this.
Once the facts are revealed, you will be able to see the truth and make up your own mind.
In the meantime, I hope this buys me a few email opens of your precious attention. You can sign up for my newsletter here. Because I will be back with this topic soon, assuming that the powers that be don’t get to me first.