Back in 2018, a local newspaper in New York state published a racy article about actress Julia Roberts. The headline read:
“Julia Roberts Finds Life And Her Holes Get Better With Age”
The newspaper later ran a correction. Apparently they meant Julia’s roles, with an R, were getting better.
This story sounds almost fake, doesn’t it?
But apparently it’s true. Or at least it was fact-checked by the people at the BBC. They smugly called it a “spectacular reminder of why we need sub-editors – whose job it is to check spelling, grammar and facts in every article.”
There’s no great reason that I’m telling you this. Except one habit I have is to keep a document with unique sales arguments I come across.
Here’s one I read in a sales letter by copywriting legend Robert Collier. Collier was selling a news service for businessmen, and he wrote:
“You are paying for my services whether you use them or not, but you are paying in lost time, in needless mistakes and worries.”
This argument might be something you too can profit from. Because I don’t see this in sales copy today, but it seems very versatile.
You could use this argument to convince a prospect to buy your information product… or to engage your copywriting services… or, if you happen to be a sub-editor who can keep roles from turning into holes, to hire your eagle eyes.
In fact, that last service is something I myself could use, to keep from making needless mistakes in my email newsletter. But if occasional mistakes don’t bother you, and you’d like to get regular emails with ideas on persuasion, sales, and copywriting, then you can join my newsletter here.