In his “Killer Sex” promotion, Gary Halbert wrote the following bullet:
“The two almost unknown secrets (one mental, one physical) men need to know to have rock-hard erections… at any age! (These are crucial secrets to improving a man’s sex life forever.)”
Now if you are a man… be honest. This bullet has you curious. How could you not be? “Almost unknown”… “need to know”… “crucial secrets.” What are they??
Well, I hate to break it to you. I tracked down the original book. Gary’s two secrets are not very exciting, and they are certainly not unknown.
But I’m not here to mock the value of this info. What I’m interested in is how Gary made his bullet so sexy that the payoff was almost guaranteed to be a letdown. Because if we can figure out Gary’s trick, can use it for our own promotions — whether they have genuine payoffs or not.
Now if you ask me, there’s one big thing that Gary did. And I spelled this out in today’s lesson of my free bullets course.
That lesson has been mailed out, and is no longer available. But if you’d like to sign up for the course, so you get future lessons as they come out, here’s where to go: