Today, I was waiting in line at the grocery store and watching the fiasco up front.
A woman of indeterminate middle age, wearing skimpy latex shorts and big leather boots, had just put all her groceries on the conveyor belt.
Only once the grocery dude rang everything up and it was time to pay, did Cruella de Vil realize she didn’t have her wallet.
Ok, it happens to everybody. But then it went to another level.
“Please put the groceries aside,” she commanded the grocery dude, “I’ll be back in a minute.”
She left the store, I guess to get her wallet.
She was back in 5 seconds.
“Could you put the groceries in a bag for me and charge me for the bag? I’ll be in a hurry when I get back.”
The grocery dude was confused but he did as he was told. Cruella left the store for a second time.
She was back again in another 10 seconds.
“Actually I’ve got my own bag,” she said. She unwrapped a little designer nylon bag and started packing her groceries inside. She still hadn’t paid or even gotten her wallet. Eventually she left for the third time.
But let’s switch to another topic for a second.
Before all this happened — in fact, all the way yesterday — I got involved in a discussion on Reddit.
The gist of the discussion was an old freelance copywriter conundrum:
Is it worth working for peanuts at the start of your freelance copywriting journey… or is it better to hone your skills in secret, and then to approach higher-caliber clients straight away?
I was on the peanuts side. My argument was that peanuts are better than no peanuts.
Other people disagreed, because they find peanuts offensive.
It’s too bad the discussion stopped there.
Because peanuts or no peanuts, I feel there’s a lot of value in getting experience with client work, even if the money is laughable.
For example, some clients can be very demanding. But when it comes to paying, suddenly they’ve forgotten their wallet at home, just like Cruella did in the story above.
Eventually, you can learn to recognize the red flags, like the tiny latex shorts or the big Doc Martens. But you have to have those experiences yourself.
That’s why I think, if you’re just starting out, it’s good to get going with client work as soon as possible. You’ll get invaluable experience in the business of copy. And the fact that a client is paying you peanuts can even be a benefit, because it can take much of the pressure off.