I have a friend visiting from out of town, so last night I took him to a unique restaurant.
The entrance is hidden. You have to walk in off the street, through a dark and smokey hallway that doubles as a cafe, at the end of which, a door opens up into a series of large rooms.
The restaurant itself is bright and full of people, all eating large platters of veal and lamb… and then stuffing forkfuls of chocolate mousse down their throats and washing it down with red wine.
It’s one of the better places to eat in town. And yet it’s so easy to miss when you’re walking down the street. The only reason I know it is because my dad took me here many years ago.
Lots of things in life can be like this.
For example, I first read the 4-Hour Workweek some time in 2011. It got me intrigued about the idea of online businesses.
“Wouldn’t it be nice,” I thought, “if there were more info like this?”
It took me years to discover that, yes, there is a ton of info out there about copywriting and marketing and making money online. I found it eventually by poking around the Internet and following clues and reading and exploring. But I wasted a lot of time.
That’s one way to discover restaurants, too.
You can go online, look over dozens or hundreds of restaurant listings on Yelp or Trip Advisor…
Read a bunch of reviews for the ones that look interesting…
Then try out the best candidates one by one.
It’s one way. But the more I go through life, the more I realize it’s a slow and wasteful way.
A much better way is to have somebody knowledgeable take you by the hand and say, “Here, there’s this incredible opportunity right behind this dark and smokey hallway.”
And just in case you’re wondering… it’s easier to have this happen than you might think. All you really have to do is to talk to people… be interested… and be open to new suggestions.