Today, I’ve got a sample of “old school cool” for you.
It’s a piece of Madison Ave advertising that 1) looked great and 2) apparently sold tons of product. It ran in magazines all around the country for years, in the 1940s and 50s. And in spite of the prohibition in the headline, parents apparently caught their kids licking the page.
I bring this ad up, not just cuz it’s cool, but because it also illustrates a few important marketing points:
1. When all else fails, just sell the damn thing.
2. You have to “build vision,” and images can often be the best way to do so.
3. Your headline should enter the conversation already going on in your prospects mind. In this case, there’s no point in saying, “These suckers are delicious!” Kids already knew.
Anyways, here’s the ad — just make sure to heed the warning in the headline:
