Ok campers, rise and shine! And don’t forget your booties cause it’s COOOLD out there today. It’s cold out there every day.
I just watched the behind the scenes of my favorite movies of all time, Groundhog Day.
Turns out, I’m not special in liking Groundhog Day.
Over the years, yogis, Hasidic Jews, and psychotherapists, along with many others, have all latched on to Groundhog Day and used the film to mean something for them, at that exact moment.
Groundhog Day director Harold Ramis put it this way:
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Films are really interesting because of the fact that they’re frozen.
It’s not like going to see the same play over and over where the actor may change his performance. The film is the film. It’s done.
It’s like Jews reading the Torah every year. The Torah doesn’t change. We change.
So every time people come to Groundhog Day, they are coming to it at a different age and time of life, their circumstances may have changed and they may find something different in it.
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That’s always been my argument for rereading books. I change, and find something new in the book that simply didn’t see before. That’s why rereading a few particularly valuable books, year after year, has been a very valuable habit for me.
I realized this morning that it’s been years since I’ve picked up one of the copywriting classics that I used to read and reread regularly.
I feel my life and my emails are suffering for it.
I’m gonna get back into rereading some classic copywriting and marketing books… but I was thinking, maybe turn it into some kind of group activity? A book club? A naked book club? A naked book club in a bathtub?
I have no idea. Maybe you can tell me if you are currently or have previously been in a book club? If so, what did you like and what did you not like?