OLD, DULL WAY OF DOING DIRECT MARKETING
You get bombarded with direct response ads, whether via Facebook, in your inbox, or via your physical mailbox. And if you’re anything like me, your reactions as you flip trough these ads is…
“Not for me… not for me… God this is ugly… this COULD be for me except they are talking to me like I’m an idiot… not for me… not for me…”
On the flip side, you bombard others with direct response ads, whether actual ads or emails or sales letters. And if you’re anything like me, you dutifully stuff your ads full of the old DR chestnuts you have read about in books and courses:
“Buy now… amazing… secret… our warehouse manager just called… my accountant says I’m crazy… maximum money… minimum time…”
FUN, NEW WAY OF DOING DIRECT MARKETING
You open up a new text file. And when you get bombarded with DR ads, you treat each one like a riddle, a puzzle, or a scavenger hunt. You look for curious or interesting patterns or phrases. You write down any that you find in your text file.
“Why isn’t this number lower”… “You can’t buy anything here”… “A month from today, you can be nothing more than 30 days older”… “It costs you nothing to learn about this opportunity…”
On the flip side, you take your curious or interesting patterns and phrases from your text file, and you find ways to test them out in your own marketing.
“Will it work for me, I wonder… and if it doesn’t work for me, I wonder why that other ad was using it and if it worked for them… and if it does work for me, I wonder how else I can use it…”
I’ve done this in many forms, with many ads, over many years.
When I just got started with copywriting, I did it with sales letters my clients wanted me to model.
Later, on my own, i did it with emails. (I went for a month in 2019 reading Ben Settle’s emails not for the content, but with an eye to patterns in the hooks he was using and the offers he was promoting.)
And just yesterday, I started doing it with Travis Sago’s Royalty Ronin group.
I’ve been promoting Ronin regularly, because I’m in it and because I’ve profited mightily from being in it.
If you’re not as much into Ronin as I am, you might not realize that Royalty Ronin is basically one big direct response ad. I mean the content inside the group.
Travis Sago, the guy behind Ronin, is a master of direct marketing. And everything he does inside Ronin is done with a purpose, and that purpose is selling.
Ronin, for all the education, inspiration, and value it delivers along the way, is effectively a giant, ongoing, direct response sales letter for various of Travis’s new offers.
Some of Travis’s direct response experiments work. Some don’t. Some he ends up codifying and sharing with others, often in the form of an expensive new training. Some he keeps to himself for years, or maybe forever.
For my own benefit, and in order to make direct marketing more FUN for myself, yesterday I sat down and started looking for phrases and patterns inside Ronin that caught my eye.
I made a list of 10 ideas, looking over just a few of Travis’s recent posts.
One of these 10 ideas, a subject line Travis used, led to the offer behind my email yesterday, about an auction to get investors to purchase your newsletter or group.
Other ideas I spotted I might use in other emails, or in sales letters, or on live workshops, or maybe in one of my communities.
So my advice for you is to do likewise.
Make direct marketing more FUN for yourself.
Turn it into a game, and you will enjoy yourself more, and make more money. (In minimum time!)
I also got an offer for you:
Try out Ronin yourself. Travis offers a week’s free trial. If you find it’s not for you, you can cancel before the week is out and get charged nothing.
If you do sign up for a trial of Ronin, forward me your welcome email from Travis.
In turn, I will send you a list of the 10 valuable ideas I noted in Ronin yesterday, along with how I am planning to apply a few of them.
I’m making this offer good until tomorrow, Tuesday Jun 9, at 8:31pm CET.
If you’re interested, here’s where to go: