Over the past week, I’ve gotten on “coffee dates” with 7 possible auction partners. This is following a couple emails I sent out to my list 10 days ago, and two posts I made in two communities I’m in.
Among these possible auction partners are:
* A yoga teacher with a 15k email list, 500k Instagram followers, and 1-1 mentorships that reach into $2k/month range
* A copywriting course creator I’ve looked up to ever since I got started with my email list back in 2018
* A marketer with a Skool group of about 5k and a suite of offers he has sold successfully and now wants to auction off licensing rights to
* Several folks who help coaches get more business, and who have communities and lists made of thousands of coaches
* A dude who has a list of 99k souls, mostly buyers, and a $10k offer, I will say no more…
With all 7 of these possible auction partners, things are currently moving forward.
On top of that, there are auctions I myself will be running with my own audience and with my own offers.
On top of that top, there are auctions I want to run in partnership with other people who have offers or expertise, and putting in front of my own group, or new groups I spin up.
And now, because I don’t have enough things going on in my life, and enough obligations to deliver on, I was wondering…
Would you want the behind-the-scenes of the auctions I will be running?
I don’t know which of the auctions I’m working on will turn into reality, and which might die in the pre-auction phase.
But I figure out of my current 7 auction partners… plus 2-3 auction ideas for my own auctions… plus a few offers from other people thinking to auction to my groups…
… at least some, maybe half, will come to reality and produce real results, data, and insights.
And that’s just over the next few weeks.
I keep seeking out auction partners both via paid and organic, warm and cold channels.
I also have an arrangement to get possible auction partners referred to me, from somebody who has the ear of many community owners.
Interest in auctions has already been sizeable following my own $31k auction back in December. I figure after a few more successful auctions, interest will be even sizeabler.
All that’s to say, I think I will have plenty of behind-the-scenes to share over the coming weeks, months, and possibly years.
Here’s what I’m offering to make available for ALL the auctions I will run, from here to eternity:
– real numbers (sales and dollar amounts) about how the auction did, both in public and behind the scenes
– details of what the auction offer was, and what offers were made to people who bid but didn’t win (an auction is pretty much an exercise in devising a good offer, and so this will be education in offer-making in real time, with numbers to back it up)
– my “day after” conclusions following each auction, which I write with myself and share with nobody else (some good, some bad)
– my auction-partner-getting strategies, plus the results they’re producing (follow them yourself if you want auction partners too)
– my “Auction Systems” doc — my A-B-C doc for how to run an auction. So far, it’s pretty basic, but it will be updated and evolving based on future auctions I will run, including templates, copy, offer stack skeletons etc. Basically, I’m looking to make this an SOP for how to run an auction, or as close as I can get to it.
For transparency’s sake, and to reassure any of my potential auction partners who might be reading this:
I will anonymize or scrub the names of my auction partners, their businesses, and identifying offer details.
The point is not to expose internal stuff from people’s businesses, at least without their explicit consent.
The point is to give you behind-the-scenes of the auctions I’m running, plus what’s working, and what’s not.
Does that kill it for you?
If yes, that’s too bad.
If not, then read on, because I’m also thinking to offer some bonuses:
* Ride along with me on one of the auctions I will be running, either for myself or for a partner, so you can learn how to run an auction + get a 25% cut of what I will make
* Get on my shortlist for people I refer auction partners to
I realize I’m really getting into the territory of selling air here. But in my current optimism about auctions, I figure that some of the current one-time auction partners I have shaping up will become ongoing auction partners.
And with all the hustling I’m doing to get more partners, I figure will eventually get to a place where I have more possible partners than I can work with myself. If that happens, you can be the person I reach out to first for help.
* (Experimental and possibly deadly) An invite-only WhatsApp group where I share real-time auction results, complications, and curiosities, and where members can chime in both with help and with hooting
I’m foolishly enthusiastic about this idea of giving you a peek behind the scenes. But then again, I’m foolishly enthusiastic about a lot of things.
Sometimes my enthusiasm is proven right. Often it’s not.
So before I put in an ounce more energy or a minute more of time to create this, you gotta tell me:
Is this something you want?
Or since I’m so gung ho on auctions… would you bid $1 for the behind-the-scenes of the auctions I will be running?
Vote away below, and your vote will determine what happens here:
Yes, I’d bid $1
Yes, I’d bid $100
Yes, I’d bid $1,000,000, my house, my car, and possibly my spouse for this
No, and I wish you’d stop trying to ram auctions down my throat