It being Valentine’s Day tomorrow, and it being a fact that, in spite of looking everywhere, high and low, I still don’t have a sweetheart, a date, or anybody who could possibly serve as a Valentine, I have to admit the following truth:
One is the loneliest number.
No, come on. Get real.
I am an incorrigible bachelor, and whether by nature or by longstanding habit, I’ve found I almost never get lonely, even after months spent alone. (Although it does turn me quite weird, more so than usual.)
But still.
One is the loneliest number… of clients.
Yesterday, I teased a mystery A-list direct marketer and copywriter, who is helping a small and select group of copywriters profit from the crisis, confusion, and uncertainty in the market right now… by doing something that no copywriters are doing now, at least none that I know of.
I asked for a show of hands from those who are interested.
A good number of people replied.
I followed up for more info.
Some replied to my followup.
One curious thing stood out. Multiple people wrote they are working as copywriters… and they have precisely ONE client.
I remember from my days of being a freelance copywriter, it’s a stressful situation to be in, particularly if you don’t have a reliable way of getting more good clients.
I remember periods of time of not even looking for new clients, because the search seemed futile, and simply spending my days delivering the work I had, and either praying for a miracle or waiting for the axe to drop.
I’ve been thinking of kicking off a group with the mystery A-lister to help with this.
The idea being, this group would be a place where this A-lister would talk about how he gets clients by going to businesses no other copywriters or marketers are going after… and how he turns those clients into 5- and 6-figure paydays.
Is this group something you’d be interested in?
If so, tell me a bit about where you’re at right now with your copywriting biz, and what even has you interested in this.
If I feel there’s enough serious interest, as evidenced by people actually replying in meaningful ways, I’ll make this group a reality.
If not… no problem. I’ll just go and sulk, on my own.