On December 10, 2025, I ran an auction in my Daily Email House community.
At the end of 24 hours, the winning bid came in at $31k.
The morning after the auction ended, I sat down and wrote up my impressions, conclusions, and shoulda/coulda/woulda regrets about this auction.
I aimed to write 50 items. I ended up with 51.
Also in the wake of this auction, I had a number of people reach out to me to say I should create a course about how to run auctions.
To everyone who wrote me, I replied this won’t be happening, because such a course already exists, and it’s the one I followed. It’s Travis Sago’s 24 Hour FUN Auction.
Only one problem:
For the longest time, Travis’s auctions course was only available inside Travis’s $1997/year community, Royalty Ronin. (I’ve been a member of Ronin since 2024, and that’s how I got access to the auction course.)
What I didn’t know, until only a few weeks ago, is that inside a second, free community that Travis runs, Community FIRE, Travis is now making 24 Hour FUN Auction available as a standalone course, for just $49.
Let me repeat that. Previously $1997… now $49.
And now, let me encourage you to follow the link at bottom of this email and get Travis’s 24 Hour FUN Auction training today.
As one dude in my community put it after my auction, auctions are not a “method that Internet marketers have ruined yet.”
There’s no guarantee that Internet Marketers won’t ruin auctions given enough time.
But at least this year, auctions a new and exciting way to sell online.
Even if you feel you are the smallest of fish, with a tiny audience, and no partners lined up, knowing how to run an auction like this can be a new opportunity to differentiate and distinguish yourself in the marketplace.
I’ve made the case in an earlier email that auctions are a legit alternative to product launches, and that they fix a lot of chronic problems that launches have.
Auctions are also an amazing way to inject new engagement and life into a list or community, even one that’s languishing or eroding week by week. (In my own non-languishing community, I had people who never even made a peep in the community before the auction bidding thousands during the auction.)
Auctions make buying feel like a treat. And like I wrote yesterday, when buying feels like a treat, the price that folks are willing to pay goes up. As the winning bidder in my auction, The Amazing Nick Bandy, put it:
“@John Bejakovic feel free to quote me saying it’s the most fun I ever had spending $31k”
Also, if you get Travis’s 24 Hour Fun Auction training today, I will give you, as a free bonus, my 51 behind-the-scenes conclusions about my “I endorse you” auction, including:
* How to make more money from your auction offer weeks later… from people who did NOT bid (conclusion 2)
* Why I felt bad right after the auction ended, even with the auction doing 3x of what I had hoped for (stupid but instructive, conclusion 12)
* How to “auction off” multiple identical high-ticket offers in secret (conclusion 13)
* 2 easy tweaks I could have made to grow my group significantly during the auction (conclusions 19 and 20)
* A “strip tease” I performed several times during the auction to inject energy when energy seemed to be flagging (conclusion 21)
* The 13-word question that helped me form the core of the offer I made, which ended up being bid up to $31k
* The one bonus that added ~$10k to the winning bid (conclusion 30)
* The “exploitative” technique (wasn’t really exploitative, but it felt like that to me at the time) that got top bidders to keep bidding (conclusion 34)
* My big resolution about auctions I will run in the future (conclusion 49)
* An easy way to add life in the comments without writing anything (conclusion 51)
Do you want this behind-the-scenes peek into the insights I wrote up for myself? If so, here’s what to do:
1. Go to https://bejakovic.com/fun-auction
2. Ask to join the Community FIRE group (you gotta do it to be able to be able to buy the course, and like I said, it’s free to join)
3. Once you’ve been approved as a group member (should be quick), go to the Course area of Community FIRE, and get your copy of the 24 Hour FUN Auction for a whopping $49
4. Forward me your receipt from Skool, and I will get you my 51 behind-the-scenes conclusions from my $31k auction.
Last bit of encouragement:
If you made a deal with yourself not to buy every shiny and exciting training this year, I honestly recommend you make Travis’s 24 Hour FUN Auction the exception. The link is above.