Long-time reader and customer Rasmus Gullaksen writes in reply to my email yesterday:
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A bit unrelated, but I came up with a new ghostwriting offer for my audience a few weeks ago. And I’ve never experienced so much demand for a service EVER. literally had 25 ish people write to be about this offer after promoting it 2-3 times on LinkedIn.
Most LinkedIn ghostwriters sell 6-8 monthly posts for X amount. But that has all the risk on the clients side (if the posts dont perform, the client still pays) and no big upside for the ghostwriter (if 8 posts do well and make a lot of money, the ghostwriter doesnt get anything more)
So I came up with the offer (a kind of No cure, no pay ghostwriting)
1. I’ll overhaul your LinkedIn profile page for $1k (so it sells better)
2. And then I’ll ghostwrite for you for free until you get a new client from your content, and only once that happen, I get a cut off the amount you make from that deal. If it takes 10 posts to get there, the client wins (10 free posts) and then they also get a new client (win for them, win for me) + I don’t make any commitment to post X times for them, I just post as many as I think are necessary + ramp up if things go well etc. I then get paid only if my content gets them results, and that only gets easier and more lucrative as time goes.
Right now im just trying to figure out what kind of business owner has the best business model for me to do this for. Currently helping a motivational speaker, a legal advisor, and a SaaS founder.
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I think what Rasmus is doing is… absolutely GREAT.
There’s lots of clever stuff going on in Rasmus’s offer above. What I wanna focus on is a super basic thing, which I believe drives this whole thing – that this is a service offer with a guaranteed outcome.
Is that really so hard?
To come up with a specific outcome for the service you provide… and to find a way to guarantee that outcome?
At least for some clients? And to then factor out your risk, by making this offer ONLY to those right kinds of clients?
If you offer services — copywriting, media buying, dog walking — maybe it’s worth thinking about how and for who you could provide a guaranteed, bundled up outcome.
Maybe it can mean you sell more easily… have an easier time with delivery… AND make more money?
Putting the idea out there.
If you already do this, and guarantee an outcome with some of the services you offer, write in and let me know.
I wanna hear your experiences. And who knows, maybe I end up promoting you and your offer, like with Rasmus above.