When, in the course of human events, it becomes possible for one man to run an auction in a Skool group of barely 400 people, and make $31k on the winning bid alone…
… and to assume that a total post-auction sales tally of $100k+, while unlikely, is not entirely forbidden the Laws of Nature and of Nature’s God…
… a decent respect to the opinions of his readers requires that he declare the causes which made such a result possible.
We hold these truths to be self-evident:
* That auctions are one hell of a way to sell.
Like I said, the winning bid was not $6k as it stood on the first night of the auction… nor yet $11k the way things stood in the middle of the next day… but $31k.
Thirty-one thousand dollars
THIRTY-ONE
Bidding went completely bananas in the last 15 or so minutes. The three main bidders who had been at it since the beginning kept incrementing and incrementing, determined to win whatever it takes.
And then, in the last two or so minutes, a mystery bidder who had only placed a joke bid earlier (the inevitable $69) swept in and managed to place several strategic last minute bids, including one that happened in the final second of the auction, nabbing the offer for himself.
(Perhaps you’re curious who this mystery bidder was? Fear not. I will be promoting and boosting and making a spectacle out of him in the coming weeks and months, until I have paid off the $31k he has wisely entrusted me with.)
* That money in the auctions is not made only in the winning bid, or even primarily in the winning bid.
I’m talking to several of the people who demonstrated interest in the outcome promised by this auction. We are discussing ways to work together to make that happen.
I am not sure which of these deals will turn into something and how much money that will be.
It’s possible it won’t lead to much more than I have now. It’s equally possible that I will double the money already made with two or three extra deals.
And while it’s unlikely, it’s not inconceivable I will even get to $100k as a result of business stemming directly from this auction.
I would never have believed this was possible only 24 hours ago. (My hopeful initial “estimate” of what this auction could bring in total was $10k.)
* That, while auctions are a great way to make sales, they are even more valuable as a means of long-term nurturing of an audience that not only buys today, but sticks around and engages tomorrow as well.
Here are some of the 755 comments from yesterday’s auction thread:
# “I am beyond hot and bothered (skinny dipping) with this fun auction.”
# “Not even gonna bid, but this whole auction idea is fun as hell. 😂“
# “This is just the beginning of the fun too eh… feels like the first episode of a reality show”
# “@John Bejakovic at this point I’ve read SO many funny + creative comments, I think it’s worth putting a prize for the funniest comment.”
# “Damn, what a show.”
# “Good lord, what happened in here”
# “Holy moly… I look away for 15 minutes”
# “This was fun and truly eye opening for me”
# “This was super fun, and when I was bidding my heart was pumping. And as John said, it shows what’s possible, though I am not sure if anyone but John could have pulled it off quite like this. Bravo and thank you all for the laughs and insights.”
I’m still recovering from the party itself.
But I do have an offer for you.
Do you have an audience? Or an offer? Or both?
Does the idea of running an auction suddenly get you hot and bothered, like my commenter says above?
I’m not promising anything, but I am looking for people I can partner with on more auctions… either selling your stuff to my audience… or your stuff to your audience… or selling somebody else’s stuff to your audience (not my stuff, I have enough deliverables to worry about for now.)
If you are interested, hit reply and let’s talk.