Yesterday, I sent an email in which I privately and secretly advised you to bid as much as it takes to win my upcoming auction.
The background, in case you missed it:
I will endorse the winner of this auction to my own list. What’s more, I’m offering to keep endorsing and promoting the winner until he or she makes back the entire investment.
I got a reply to yesterday’s email about that, which just said:
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maybe i should take a loan out
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This echoes something a member of my Daily Email House community wrote, back when I ran a poll to check if there’s interest in this “I endorse YOU” offer:
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The guarantee of money back really makes this a no-brainer… I’d open a 12-month no interest credit card if I needed to, to pay for this 🙂
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This gave me a great idea.
Yesterday, I reached out to Wells Fargo.
In spite of it being Saturday and not a day that bankers normally work, they got back to me right away and agreed to sponsor this auction, with a custom line of uniquely low-interest credit cards…
No, none of that.
It’s true that in preparing for this auction, I have used what I’ve learned about the people in my list across thousands of emails sent… hundreds of hours spent in individual communication with my customers… and about 5 years of making offers, some successful, some unsuccessful, all providing some data points of learning into what people on my list want, fear, and are wary of.
I’ve used that, plus more feedback from my list, to craft the grandest, sexiest, and riskiest (for me personally) offer I’ve ever created.
It’s possible I’ve promised too much for my own good. But I’m gratified to see signs that the right people are finding it pretty irresistible.
That said, I don’t want anyone going into debt in order to win. Debt for me carries bad vibes and karma, and frankly, that’s not something I want to take on.
On the other hand, if you do have money to invest in something:
I can tell you I’ve long ago stopped investing in stocks and index funds.
For one thing, I don’t know what I’m doing with those.
For another, I figure my returns will be much, much, much better if I simply spend that money to build up my email list. I don’t know any other investment that can conceivably pay me back 100% of my money on day 0, and give me 500%-1000% returns over the next 6 months to a year.
On top of that, I’ve personally found that investing in newsletter traffic is better than other forms of traffic to grow my email list, because newsletter readers are proven to open read and respond to emails.
If on top of that top, you throw in a warm and honest endorsement from the person who is sending you his trusting and engaged readers, then…
Well, I should stop myself, because I’m again starting to hype up and promise. And while I normally don’t have a problem with either, like I said, maybe I’ve done too much of both already.
If you are interested in having me endorse you:
I’ve officially set the date for this auction.
It will happen this coming Wednesday, December 10, as the Moon moves from Leo to Virgo (auspicious for new beginnings).
The exact time the auction kicks off will be 6pm CET/12 noon EST/9am PST.
The exact place will be my Daily Email House community. If you’d like to get inside in time and get familiar and comfortable before the craziness starts:
https://bejakovic.com/house