Yesterday, I was on a call with a smart and very successful direct marketer. He explained his entire philosophy of direct marketing in two steps:
1. Get people to say YES, and then
2. Upsell them
(Of course, people are free to say no to the upsell. No hard feelings.)
This is a fractal that repeats over and over, throughout the direct marketing world. For example, it’s how I have run ads in other newsletters that paid for themselves on day 0:
1. Get people to say YES to a cool free offer in the ad and on the landing page, and then
2. Upsell them to a paid offer on the thank-you page
Of course, people are free to say no to the thank-you page offer. (Once again, no hard feelings, just a bit of me sticking voodoo pins into a little doll I use to represent my ideal customer avatar.)
The above is basically the model I’m gonna help you implement if you manage to win the bidding in the upcoming “I endorse YOU to my list” auction, which I will be running soon in my Daily Email House community.
The community is free to join… though if you do join, I’ll try to upsell you on participating in the auction.
Of course, no hard feelings if you say no to that.
(Starts muttering, and gets pins ready.)
Just kidding. Here’s where to join my FREE community, where the shared mission is, “Use your email list to pay for a house”: