Yesterday, I hosted the final Q&A call for the last-ever live cohort of my Copy Riddles program. There were beers and tears involved (well, beers).
At the end of the call, I asked if anybody had any final comments or questions before we end. Shawn Cartwright, who runs the online martial arts school TCCII, spoke up to say:
“I really appreciate the comments and Q&A and the video. Will you consider doing an unlisted playlist so we can go back and take a look? It’s not just… I actually will go back and look at some of these.”
Like I told Shawn and the rest of the guys on the call, I definitely will create a playlist out of all the call recordings. And probably more.
The fact is, one of the reasons I did live Q&A calls for Copy Riddles is because people on such calls tend to ask good questions… and I tend to give good answers. And when I give a good answer to somebody else’s question, I often realize I am speaking to myself as much as to the person who asked the question.
My point is that we’re all talking about ourselves, all the time, regardless of what we appear to be saying on the surface.
That fact, if you choose to believe it, can be useful to you if you are listening to what your customers are saying, and if you want a better insight into who they are and what they want… and it can useful to you if you do like I do, and give advice to people, only to realize it’s advice you should be taking as well.
As I’ve heard marketer Sean D’Souza say, “If you wanna solve your own problems, go solve somebody else’s.”
Because of all this, I decided to bring back an offer I ran only ran once, last year, called Unstuck Sessions.
I got the idea for it from marketer Travis Sago.
In a nutshell:
If you’ve got a problem or a challenge, or if you’re stuck — in your financial situation, in your business, career, or life — maybe I can help you get unstuck?
I’ve long said that for a business owner, 60% of the value of bringing in a professional copywriter is the value of an outside perspective.
Something similar here.
The offer is, you and I get on a Zoom call and talk. I ask questions. You unburden yourself and vent. I spot and challenge assumptions you might not even realize you’re making.
The goal is to get you over your challenge and get you unstuck, ideally, in an easy and natural way, without having to simply grin and bear the pain of whatever you’re doing now until things change or get better or lighting strikes.
As for why you’d want me to help you get unstuck, I won’t try to convince you much there.
If you’ve been reading my emails, if you feel like I have knowledge or experience or simply a point of view that can be useful for you, then you’ll probably know if this is for you.
I’ll be doing four Unstuck Sessions over the next month. They will not be free, but will not be prohibitively expensive either.
If you’re interested, the first step is to hit reply and tell me who you are and in a sentence or two what you’re stuck with.
If it’s something I think I have anything meaningful and helpful to say, and if there are still any Unstuck Sessions left, we can the take it further. Thanks in advance.