A new reader, who signed up to my list yesterday, asks why he should listen to me:
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Hey John, why does your landing page say very little about yourself. What makes you different from other copywriters atleast tell me how much money you have generated for your clients.
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Fair question. Here’s a fair answer:
First off, if I ever identified as a copywriter, I don’t any more. it’s been three years since I last had a client hire me to write for them. I don’t expect that to change soon.
As for money, I made some for clients back when I had them. Not enough money to buy Greenland… just enough to brag a bit.
But that was long enough ago that putting it front and center on my site would make me feel a little like Al Bundy, reminiscing about his glory days as a high school quarterback.
In short, I don’t list past client results on my optin page — or the endorsements I’ve gotten for this newsletter, or the money I personaly make via these emails, or my religious or sexual affiliation — because I don’t wanna, and also because it would be misleading.
None of those things is really what this newsletter is about.
The only consistency in this newsletter, the only thing you can expect, is ideas I discover and find interesting, which I then curate and polish to make sure they are relevant and interesting to you as well.
Well, there is one added step I take sometimes, beyond just writing about interesting and relevant ideas.
I call this extra step the Most Valuable Email trick.
The Most Valuable Email trick does set me apart from most other people who write daily emails, including in the copywriting and marketing worlds.
I have some authority and standing now in that space. But the Most Valuable Email trick worked for me even when I was brand new, and nobody knew me, and I had even less to brag about than I have now.
If you wanna find out more about the Most Valuable Email trick, or even have me pull back the curtain and teach you how I do it, you can do so at the sales page below.
I wrote this sales page back in 2022.
It features as much authority flexing as you’re likely to find anywhere on my site.
If you wanna get a few external reasons why you might want to read my emails, you can find them there.
Or if you want to understand the internal reason that makes many of my emails more interesting than what you might read elsewhere, and how you can do the same, in less than an hour from now, then: