Course creator Matt Giaro, who helps folks monetize their skills and knowledge online, writes in with a softball question to help me out while I travel:
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A pretty simple one that might be a bit “too educational”:
What’s YOUR process of writing subject lines?
e.g, What comes first, the egg, the subject line, the chicken, or the email body?
PS: Enjoy your trip 🙂
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In a zero-drama nutshell, I almost always write my subject line…
… let me tease you for a minute…
… this is gonna be super valuable…
… AFTER I’ve written the body of the email. The egg comes after the chicken. As I say inside my Simple Emails course, after I explain how to open up an email, eg. how to roast the chicken:
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Subject line tip #2: Write your subject line after your email body.
I am talking about the subject line after I talked about opening your email, because that’s how I actually work.
I find it very hard to come up with a subject line out of thin air, and if I do come up with one that I feel is good, I’m most likely fooling myself. What I do instead is first write my email, then go back and pull out different phrases or ideas or facts that could go into the subject line.
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Beyond this, I don’t have a tremendous amount to say about writing subject lines, either in my own daily work, or inside Simple Money Emails.
In fact, I have just one other tip, which I think is much more important, and which is much more universal, than the one above.
This second tip explains why some copywriters insist that subject lines are super important, and determine the success or failure of your email…
… while other copywriters say that subject lines don’t matter all, and even make a show of sending their emails out with silly or flat subject lines, without any apparent detriment.
If you’d like to find out what my other subject line tip is, and more generally, if you’d like to find out how to write effective daily emails that make sales today and keep readers reading tomorrow, then: