Yesterday, I wrote an email with the following offer:
“What if I write, publish, and even run ads to a book for you and your business… for free?”
… to which I got a bunch of confused responses, asking me what exactly I’m offering. A sampling:
#1: “Sounds too good to be true.”
#2: “I guess I don’t understand yet how the full offer works. So you provide a free service, and what’s in it for you?”
#3: “How long, what’s involved, and how much?”
Maybe there’s a copywriting lesson here. In the words of the man with the French castle, David Ogilvy, “The customer is not a moron. She’s your wife.”
I’ve never been married, and inshallah, I never will be. But I can imagine that, if over breakfast on a beautiful Sunday morning, I were to grin at my fairy-wife and say, “Honey, how about we go spend the day with your mother?” she would cross her arms and say, “What gives? What are you up to? What’s the catch?”
So let me be 100% clear about my offer, what’s involved, and what the catch is. My offer is this:
I write, publish, and even run ads to a book for you and your business… for free. Just like I said yesterday.
As for what’s involved, I have to admit I don’t know.
I’ve written and self-published a lot of books for myself. I’ve never written or published a book for somebody else, and I have no idea how long that might take.
I do know I am only willing to do this if you already have a good deal of content (emails, podcast episodes, videos, etc) that I could repurpose into a book… or if you have a good deal of expertise that I could pull out of you fairly quickly, over a few hours on Zoom.
And now the catch:
The end-goal of this book would be to drive impressed and eager readers to an existing, scalable, high-ticket offer of yours, which is already proven and selling.
We’d split the profits on those sales in some way we agree on. I would only get paid once this new money is sitting in your bank account.
In other words, I’m willing to do all the work and take on all the risk, including paying for ads.
If this process works out as planned, you’ve just come across a new way to make extra sales of your high-ticket offer, ideally every month, without having to do anything, either now or in the future.
If it doesn’t work, you’ve got a book on Amazon that you can point people to with pride.
So now that you know the full details, how about we go spend the day with your mother?
If this fully transparent proposal sounds like it could benefit you, then hit reply, and let’s talk in more detail.
And if you know somebody else who might be a fit — say, somebody with a podcast that’s been running for a while, with a $1k+ course or membership or group coaching, but no book — then forward them my email, and maybe do them a favor.