Until tonight at 12 midnight PST, I’m promoting Kieran Drew’s new offer “Productize Your Knowledge.” Kieran’s launch of this offer will stretch into next week, but I am offering two extra bonuses only if you buy and send me your receipt by 12 midnight tonight.
For example, a long-term reader and customer named Ricky (not sure he wants me to share his last name) forwarded me his receipt last night and wrote:
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I picked this up tonight. Thanks for offering it with some bonuses, I’m looking forward to the 3rd Conversion training (that’s the bonus that led me to pick you over others, FYI).
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3rd Conversion is a training I put on last year, about how to get people not just to buy, but to consume and implement your info products. The goal is to take one-time buyers and turn them into people who actually profit from your info, so they get their money’s worth, and so they buy from you again.
All in all, 3rd Conversion features 19 techniques to encourage consumption and implementation. All 19 are “live” techniques, in the sense that I use them regularly myself.
Some of these techniques are involved, some are basic. But even the basic ones can make a big difference.
I’ll tell you a basic one right here, as a teaser. It’s simply to “re-sell” course buyers on the course, inside the course itself.
In other words, I continue the same kind of stuff, inside the course, that I did in my emails and on my sales page to get people to buy. For example, when new customers go inside the course area for 3rd Conversion, they actually see the following testimonials from previous customers:
“JOHN this was one of the best trainings I’ve been a part of. I cannot express how excited I’ve been and I’m already reworking my presentation’s overdue slide deck.”
— Jeffrey Thomas, in-house copywriter at MarketingProfs
“I just wanted to drop you a quick note to say how much I absolutely loved your live class. It was perfectly timed for me, especially since I’m putting out my own offer for a done-for-you course blueprint. Your presentation was not only engaging but also such a clever demonstration of your course content in action – I was taking mental notes the whole time! (And trying to resist writing everything down lol)”
— Antonet Vataj, owner of Ann Vee Marketing
“Finally got the chance to use what you taught in the 3rd Conversion training. And it went great. I did a workshop on influential and persuasive storytelling, and I modeled it according to what you taught. First time I’ve done a workshop and after sending the recording getting replies about how much people loved it.”
— Pete Reginella, email marketer and copywriter
The goal of this “re-selling” is to get new buyers once again excited about what they bought and intrigued about consuming it, as opposed to overwhelmed or disgusted by the task of watching a bunch of videos or reading a bunch of pages of how-to instruction.
I last sold 3rd Conversion for $197.
The other bonus I’m giving away until midnight tonight is my Most Valuable Postcard #1, about the most important number to focus on if you wanna have a successful business selling products or services or a mix of the two. Really, this is about more than a number — it’s about a philosophy that impacts everything you do, from how you get leads/traffic, to how you sell them, to what you deliver to them.
I last sold MVP1 for $100.
When you put those two bonuses together, you get a total of $297 of real-world bonuses, which happens to be the price that Kieran is selling his PYK for during the launch. (If you happen to already own both my 3rd Conversion and MVP1, but you get Kieran’s PYK through my link, then I will make sure you get another bonus bundle of equal or greater value.)
As for Productize Your Knowledge itself, Kieran does a thorough job explaining what it is on the sales page below. Two things I’d highlight:
1. This is not a collection of “secrets” about how to create a course. Rather, it’s a proven mechanism to take what you know or do already and turn it into an info product people want to buy.
2. If you buy during this launch, Productize Your Knowledge is an implementation group more than a course, because Kieran running an 8-week live bootcamp after the launch, where you get support, community, and accountability as you develop your info product.
For all the other details on Productize Your Knowledge, there’s the sales page below. Again, if you want my bonuses, read over this sales page, make up your mind, and forward me your receipt before 12 midnight PST tonight: