Last month, I asked my readers if have they have amazing courses that they would love to have me promote to my audience.
Several people replied. But for various reasons, there was no course I was enthusiastic about promoting. All except one.
The background:
Career coach Shaina Keren, among her other services, helps people who have 9-5 jobs get paid more for the work they are already doing.
Shaina does this in one-on-one coaching sessions that cost $1,500.
It’s an easy sell for her, because pretty much anybody she chooses to work with gets a salary raise of multiple tens of thousands of dollars a year.
Eventually, Shaina put together the process inside her coaching sessions into a course, with the tantalizing title, “Get A Raise.” She proposed that I promote this course to my list.
Now, I happen to know that some of my best customers work as in-house copywriters, basically doing 9-5 (or more) office jobs.
Other of my readers are working 9-5 in other positions, and have no plans to exchange that life for the glamorous insecurity and grind of the self-employed.
In other words, I realized there’s a fair section of my audience who could benefit from what Shaina’s got.
After Shaina reached out to me with the idea I promote her course, I of course went through her course.
No, I wasn’t looking for a raise. I just wanted to know what Shaina’s process is to get these results for her clients, and if it’s something I could do a good job promoting to you.
I can tell you this:
Shaina’s process is simple. You can go through the course in less than an hour and know exactly what to do.
Shaina’s process is also stress-minimal.
I imagine, having worked once upon a time at a 9-5, that most people in that position don’t relish the idea of salary negotiation.
Well, Shaina’s system is as stress-free as I can imagine it being. All that’s involved is typically a 5-minute meeting, with minimal talking involved, and in fact, all the talking that’s required is a scripted 55 words.
And final point:
Shaina’s course costs significantly less than the $1,500 she charges to take people through the same process in her consulting calls.
And yet, even though I live and swim in the direct marketing world, where courses and info supposedly come with a clear and incontestable ROI, I have never sold, bought, or even seen info that has as clear or as incontestable an ROI as Shaina’s “Get A Raise” course.
All that’s to say, it was an easy decision to say yes to promoting Shaina’s course.
I will be promoting it starting tomorrow, with a special deal, available just during this promo, and just because you’re reading this newsletter. But more about all that in my next email.