Last night, after the 3rd Conversion training call, I got a note from one of the participants. I’m not sure she wants me to share her name, but she wrote:
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It was so nice to see you on the call. I just wanted to drop you a quick note to say how much I absolutely loved your live class. It was perfectly timed for me, especially since I’m putting out my own offer for a done-for-you course blueprint. Your presentation was not only engaging but also such a clever demonstration of your course content in action – I was taking mental notes the whole time! (And trying to resist writing everything down lol)
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I’m telling you this because, well, it says nice things about me, and I need all the ego stroking I can get.
But I’m also telling you this because I’ve noticed lots of people who sell online, myself included at times, are guilty of promoting an offer intensely… and when the promo period ends, it’s on to promoting the next damn thing.
Meanwhile, what happened to the previous training/course/book, which had such large promise about it?
There’s largely silence on that point, until of course it’s time to promote the same thing again.
My theory is that today, people are more than ever craving things that feel real.
It’s not simply because of the recent explosion of AI, but also the ability for automated communication, and simply the inhuman scale of the Internet.
When before in history was it an everyday possibility for most humans to write something that will go out to thousands or even millions of people?
Inevitably, we all become more guarded as a result of this. Things sound good, but they’re not actually good… or they might not even be there at all (Google “these cats do not exist”).
That’s why I think it’s valuable to not only do a good job promoting what you sell… not only do a good job delivering it… but also do good job continuing to communicate, even to people who didn’t buy, even after the fact, that this thing you were selling was for real, and that you in fact are for real.
That’s one way to cope with The Nothing that’s overtaking our world.
Another way is simply longevity, persistence, or maybe track record.
A few hundred words of text, once, can be optimized, faked, generated to suit the moment and to deceive the unguarded.
A few hundred words of text, every day, for years, are hard to fake, particularly if those words are going out to the same group of people.
That’s why there’s power in daily emails.
Writing daily for years might sound intimidating. It doesn’t have to be.
Really, it’s just one day’s effort at a time. And pretty soon, it becomes enjoyable and even addicting (ask me how I know).
The sooner you start, the sooner it will become easier, and the sooner you will reap the rewards.
Even if you don’t know nothing about email, or copywriting, or even writing, you can start writing a daily email today.
But if you must have a guide to help you get started, here’s one I created, based on my own real experience: