In my 13+ years of trying to make money online, I have had precisely ZERO success in creating an audience on social media. But I do know somebody who’s had a lot of success with it.
It’s my friend Kieran Drew. Since 2021, Kieran has built up an enviable one-man business on the back of a 250,000-person audience across Twitter and LinkedIn.
A couple days ago, Kieran launched a new product, and in promoting it, he wrote:
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Because I don’t know about you, but I became an entrepreneur for freedom.
I want to spend my days doing what I love because I choose to.
But social media?
It’s a prison in disguise
You have to post every damn day and slave away in the comments. And if you stop, you fade into obscurity within weeks.
You’ve basically made an algorithm your boss.
And the crazy part?
You don’t even own your audience. You rent it. And they can rip away the keys whenever they’d like.
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Maybe, like Kieran, you’ve had success on social media.
In that case, maybe you can empathize with what he says. Maybe you’ve had your fill of constant posting and replying… and fighting off dwindling reach… and crack-like addiction to notifications.
Or…
Maybe you haven’t yet had success on social media. Maybe you’re hoping to build an audience there, and you are looking up to people like Kieran.
In that case, maybe Kieran’s message above gives you a taste of what’s waiting for you in case you get what you think you want.
But let me pay off the Shoshal Media Redemption subject line.
If social media is a kind of Shawshank Prison for Kieran, with its loss of autonomy and control… then what’s the equivalent of the little fishing village on the Pacific coast of Mexico, where you can live life on your own terms?
Like Kieran says in his new promo, it’s having your own engaged email list.
Sounds great, except… how do you build up an email list if you don’t use social?
I’d like to propose a way that doesn’t involve years of hammering through the thick wall of indifference on LinkedIn… or crawling through a mile-long sewage pipe on Twitter.
That way is to pay, specifically for ads, more specifically for engaged subscribers to grow your email list.
Sure, ads cost money. But wouldn’t you pay money to stay out — or get out — of prison?
If you’re at least open to the idea, I’d like to remind you that I have started a new list. And in the next few days, I’ll start building it up via ads.
If you like, you can join me. You can build up your own list using the same process I will be following, and get my copywriting feedback and marketing input while we work alongside each other.
I can tell you right now that the investment for this offer is $497. If that doesn’t totally deter you, hit reply and tell me so. I can get you the full details of my daring escape plan, and you can decide if you want to join me, or if Shawshank Prison doesn’t sound so bad after all.