This morning, I woke up to an inbox full of messages that read:
“Hmm??”
“Huh??”
“Wha—??”
“I’m sure others are writing to tell you the same, but hngh??”
“Why?? Why?? WHY?? I need do know”
The story is that I sent out an email last night with the subject line, “Why is Alec Baldwin telling me to Always Be Closing?”
That email went out with no body copy, but only with the placeholder text that reads “Text goes here.”
Two things about this strange event:
#1. It was unintentional, and I blame ActiveCampaign for it, as I do for many other things.
I wrote my email, put it into ActiveCampaign, and scheduled it. For some reason, ActiveCampaign didn’t save the body copy.
This has happened a few times already. Each time before, I caught it at the last minute by noticing something’s off in the tiny preview window at the end. Last night I didn’t.
#2. I am amazed by how little I am bothered by this event. Maybe it’s because it’s genuinely a tech muckup out of my control, and not something that I feel responsible for. Or maybe I have just been sending emails long enough that I have built up a pachydermous outer layer that protects me from the slings and arrows and “huh??”s of the world.
So my brief inspirational message to you:
If you are afraid of writing something and publishing it because you think you might muck it up, and everyone will know, then do it anyhow, because 1) you will muck it up, 2) everyone will know, and 3) eventually you won’t be bothered by it.
Also, if you’d like to know why Alec Baldwin is telling me to Always Be Closing, here’s that message, with the body copy included this time:
https://bejakovic.com/why-is-alec-baldwin-telling-me-to-always-be-closing/